Electoral Proccess (2) Flashcards
Example of candidate framing
Kerry emphasised his actions in Vietnam (2004)
When was the last time a 3rd party candidate was allowed to partake in a TV debate
1992
—> only allowed if they are polling 15%
What happened after the Nixon vs Kennedy (1960) TV debate + significance
Nixon was perceived as overly sweating
—> image plays a role in effecting the election
Why is it harder for incumbents in debates
They have a record to defend
What is the sociological model
voters are influenced by their class, ethnicity and ecological divisions (urban/rural)
Who argued that voters are influenced by their class, ethnicity and ecological divisions (urban/rural)
McPhee (1954
What is the Michigan model
Partisan ship is acquired through a socialization process
—> influenced colleagues and upbringing
Why do people shift political allegiance under the Michigan model
It is based on reactions to big events in a persons life
—> e.g change in social status
What is rational choice theory
Voters seek to maximise the utility of their vote
How do African Americans vote
Never less than 83% support for democrats
How do Republicans aim to gain the blck vote
School vouchers
How do hispanics vote + why
Mainly for democrats although fluctuates
—> morally Catholic values = republican
—> immigration + poor = democrats
What percentage of latinos voted for biden
61%
What has led to outsider political ideologies becoming more popular in both parties + example
Inequality
Trump + Sanders in 2016 campaigned on how growth wasnt being shared with ordinary Americans
2 Causes of political de-alignment
- Greater political awareness / socialisation
- New media