Elections advanced Flashcards

1
Q

What is a psephologist?

A

A political scientist who focuses on elections and voting behaviour.

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2
Q

What is the difference between primacy and recency influences on voting behaviour?

A

Primacy factors are long term factors like age, ethnicity, gender etc. Recency factors are short-term influences like the actual election campaign, the manifestos, and party leaders.

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3
Q

What is the social structures model of voting behaviour?

A

The theory that our social groups, like age, ethnicity, gender, and region, have the biggest influence on voting behaviour.

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4
Q

What is socialisation?

A

The process through which we learn acceptable beliefs and behaviour from family and friends, which might lead us to learn to vote for the same party as our parents.

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5
Q

What are social classes?

A

Groups who share similar economic, social and cultural characteristics. Two of the most important factors determining your class are your occupation and income. Most simply, we can divide voters into upper, middle and working classes.

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6
Q

What is class alignment?

A

The term used when particular social classes predictably vote for a political party, for example, working class voters reliably voting for Labour, and middle class voters reliably voting for the Conservatives.

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7
Q

What is the partisan identification model?

A

A theory that argues that socialisation during childhood leads voters to develop a strong attachment to a particular party. Voters view their party as part of their identity, and loyally support them election after election.

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8
Q

What is partisan alignment?

A

The term used to describe the stable and consistent voting behaviour of voters who loyally support the same party from election to election, regardless of the changing short-term factors.

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9
Q

What is embourgeoisiement?

A

The term used to describe how the political views, and voting behaviour, of working class people can begin to change as they become more middle class as a result of changes in their employment and income.

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10
Q

How different is the voting behaviour of young and elderly voters?

A

Younger voters are more likely to support Labour and the Green Party, while older voters are more likely to vote Conservative and UKIP.

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11
Q

What is the North-South divide?

A

Labour has historically performed better in the north, which was home to important working class, unionised industries like mining and steel works, while the Conservatives had stronger support in many of the wealthier, rural constituencies in the South.

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12
Q

In elections, what is the difference between stability and volatility?

A

If an election is relatively stable, then most voters voted for the same party as at the last election, and few seats will change hands. An election is volatile if many voters change their minds and support a different party meaning the outcome is very different to the last election.

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13
Q

What is swing?

A

The movement of voters from one party to another party, calculated by averaging the % fall for one party, and the % rise of another party.

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14
Q

What is churn?

A

Where many voters vote for a different party, but this is masked by the fact that the overall results are still very similar, as parties gain and lose a similar number of voters.

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15
Q

What is the difference between a core and a swing/floating voter?

A

A core voter can be expected to loyally support the same party from election to election, where a floating voter is more open to influence from short-term factors.

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16
Q

What is the rational choice model?

A

The theory that voting is not determined by upbringing and social groups, and instead voters make a self-interested, rational choice between the competing parties, by considering a range of short-term factors.

17
Q

What is the difference between a positional and a valence issue?

A

Positional issues are very divisive, and voters can have very different opinions about what should be done. Valence issues have almost universal agreement about what should be done.

18
Q

What is an example of a positional issue?

A

Should taxes be increased or cut? Should the UK leave the EU? Should fox hunting be banned?

19
Q

What is an example of a valence issue?

A

Crimes rates, the economy, NHS standards, etc.

20
Q

How are the spatial and valence models of voting behaviour different?

A

The spatial model emphasises positional issues, arguing that parties need popular policies, whereas the valence model argues that parties will succeed if they appear capable of delivering on valence issues.

21
Q

What are salient issues?

A

The issues most on the minds of voters during the election, which they consider to be the most important.

22
Q

What is the dominant ideology model?

A

The theory that voters are influenced by the ideology of powerful elites, who, through positions in the media, business etc project ideas that suit their interests.

23
Q

What is the main difference between political coverage on TV and in the newspapers?

A

TV coverage is expected to be impartial, whereas the newspapers are free to endorse parties.

24
Q

What is cognitive dissonance?

A

A term used by psychologists to describe the stress we can feel when confronted by information that conflicts with our existing beliefs.

25
Q

Explain two different theories of media influence.

A

1) Direct effect theory: the media has great influence, as audiences directly believe what they are told 2) Agenda setting theory: might not control how we think, but it can influence what issues we are thinking about. 3) Framing theory: the way that the media present stories can subtly influence how we think about them. 4) Reinforcement theory we chose media that agrees with us, and therefore the media simply reinforces our existing views

26
Q

What is the voting context model?

A

The theory that voting behaviour will vary greatly depending on the type of election (what type of electoral system? High or low profile? Etc.), and the circumstances of the voter (do they live in a safe or marginal seat?)

27
Q

What is a by-election and how does voting behaviour change during by-elections?

A

Elections held to fill positions in between general elections commonly because the incumbent MP has resigned or died. Turnout is often lower and there is often more protest voting, with the majority party often losing support.

28
Q

What is protest voting?

A

Where voters do not vote for their preferred party in order to send a message that they are unhappy with its current performance. More common in by-elections, and other, less high profile, elections, as the stakes are much lower.

29
Q

What is tactical voting?

A

Where voters do not vote for their first choice because they have little chance of winning in their constituency. They instead vote for their second choice, who has a better chance of defeating the party they dislike the most.

30
Q

What are exit polls?

A

Opinion polls conducted on the day of the election, when voters are asked whom they have just voted for.

31
Q

What are two different theories of how opinion polls influence voting behaviour?

A

Bandwagon effect voters back the leading party. Boomerang effect voters support the underdog.