Election Case Studies Flashcards
1997 - Labour
Seats (Gain/loss)
% of HoC
No. of votes
418 Seats
(145 Gain)
43.2% of HoC
13.5 million votes
179 seat majority
1997 - Tories
Seats (Gain/loss)
% of HoC
No. of votes
165 Seats
(178 loss)
30.7% of HoC
9.6 million votes
1997 - Lib Dems
Seats (Gain/loss)
% of HoC
No. of votes
46 Seats
30 Gain, 2 loss
16.8% of HoC
5.2 million votes
How were votes distributed across the UK in 1997?
- Labour held traditional areas (the north), gained Northern/Midland rural areas
- Tories kept rural areas but lost Scotland (to various) and south-west (to Lib Dems)
What were voter patterns like in regards to class in ‘97?
- Middle Class (ABC1) - 40% Tories, but closely Labour at around 35%
- Skilled Working Class (C2) - 50% Labour not close at all
- Semi/unskilled Working Class (DE) - Almost 60% Labour not close at all
Did gender affect voting patterns in 1997?
Not really
How did different age groups vote in 1997?
18 - 24: almost 50% Labour
25 - 64: almost 50% Labour
65+ : 41% Labour/ 36% Tories
Describe the political context of the ‘97 election
- Black Wednesday saw crash after UK joined the ERM which lead to inflation in interest rates, questioning of Tory competence
- Unemployment peaked at 10.8% in ‘93, seen to be losing control of assuring employment access to all
- Major’s ‘back to basics’ and emphasis on respect of law and self-discipline followed by 9 Tory scandals
- Clause 4 - Blair removed the clause in the Labour manifesto that promised they would stand for common ownership and eschew private enterprise
- Blair rebranded labour and created the ‘third way’
What did the Labour Party manifesto focus on in 1997?
• Education No tax increase for bottom or top brackets • Low inflation • Get 250,000 young people off benefits • Rebuild NHS
What did the Conservative Party manifesto focus on in 1997?
- Keep tight control of public spending
- Keep prices and mortgages low
- Stated jobs were secured by not joining in on the European Unions’s Social chapter
What did the Lib Dem manifesto focus on in 1997?
- Invest additional £2 billion per year
- Invest £200 million a year to recruit more staff for frontline patient care, 100,00 extra nurses or 5000 extra doctors
- Cut VAT and taxes in jobs
How did the media influence the 1997 election?
- No political party had won without being backed by ‘The Sun’, in ‘97 had 3.8 million readers
- The Financial Times (capitalist newspaper) supported Labour for the first time
1979 - Tories
Seats (Gain/loss)
% of HoC
No. of votes
339 Seats
(Gain 63/loss 1)
43.9% of HoC
13.7 million votes
43 seat majority
1979 - Labour
Seats (Gain/loss)
% of HoC
No. of votes
269 seats
(Gain 4/loss 54)
36.9% of HoC
11.5 million votes
1979 - Liberal
Seats (Gain/loss)
% of HoC
No. of votes
11 seats
(Gain 1/loss 3)
13.8% of HoC
4.3 million votes