Elasticity, Microeconomic Policy, and Consumer Theory Flashcards
elasticity
the measure of the sensitivity of a thing (such as demand or supply) to change in an external factor
price elasticity of demand
the sensitivity of consumer demand for a given good when the price of that good changes
price elasticity of demand formula
E~d = (%change in Q~d) / (%change in price)
price elastic demand
when E~d > 1, aka when % change in Q~d is greater than % change in P
price inelastic demand
when E~d < 1, aka when % change in Q~d is less than % change in P
unit elastic demand
when E~d = 1, aka when the % change in Q~d is equal to % change in P
perfectly inelastic
when E~d = 0; in this case, the demand curve is vertical and there is absolutely no change in the quantity demand, regardless of the price
perfectly elastic
when E~d = infinity; in this case, the demand curve is horizontal and there is an infinitely large change in the amount of demand as price increases
slope and elasticity
in general, the more vertical a good’s demand curve, the more inelastic the demand for that good; the more horizontal a good’s demand curve, the more elastic the demand for that good; despite this generalization, elasticity and slope are still not equivalent measures
determinants of elasticity
if a good has more readily available substitutes (luxuries vs. necessities), it is likely that consumers are more price elastic for that good; if a high proportion of a consumer’s income is devoted to a particular good, consumers are generally more price elastic for that good; over larger periods of time, consumer response is oftentimes more elastic
total revenue
TR = P * Q~d
total revenue test
total revenue generally rises with a price increase if demand is price inelastic and falls with a price increase if demand is price elastic
elasticity and demand curves
at the midpoint of a linear demand curve, E~d =1; above the midpoint demand is elastic and below the midpoint demand is inelastic
income elasticity
a measure of how sensitive consumption of a given good is to a change in the consumer’s income
income elasticity formula
E~i = (%change in Q~d) / (% change in income)