Elasticity (Exam 2) Flashcards
Elasticity
Measure of responsiveness between any two variables
Price elasticity of demand
How responsive quantity is to a change in the good’s price
Elastic demand
- When given % change in price of good causes an increase in the % change in Qd of good
- |E| > 1
Inelastic demand
- When given a % change in price of good causes an smaller % increase change in Qd
- |E| < 1
Perfectly inelastic demand
- Qd does not respond at all when price of good changes
- Vertical demand curve
- %∆Qd = 0
Perfectly elastic demand
- Goods have a horizontal curve; price does not change along demand curve
- If price increases, Qdemand would fall to 0
- If price decreases, Demand would go infinity
- E = infinity
Unit Elastic Demand
Percent change in good’s price is equal to corresponding percent change in Qd for the good
Elasticity Coefficient (E)
- Indicate whether demand is elastic or inelastic
- %∆Qd / %∆P = percent change in quantity demanded over the percent change in price
Total Revenue
- Amount of $ earned when supplier sells given quantity of goods
- TR = P•Q
Elasticity and TR: Inelastic Demand
- |%∆P| > |∆Qd|
- Decrease P : Increase Q : Increase TR
- Increase P : Decrease Q : Increase TR
Elasticity and TR: Elastic Demand
- |%∆P| < |%∆Qd|
- Decrease P : Increase Q : Increase TR
- Increase P : Decrease Q : Decrease TR
Determinants of Price Elasticity of Demand
- Availability of substitutes
- Luxury vs. necessary goods
- Length of time available to adjust to price change
- Portion of income spent on good
Availability of goods
- People respond to increase in price of one good by substituting good whose prices have not changed
Luxury v. Necessary Goods
- Necessities: Increase in price does not change demand
- Luxury: Increase in price causes a cut in demand
Length of time available to adjust to price change
- Make adjustments if possible (increase in gas prices–>carpool, etc.)
- Cannot adjust immediately