Elasticity Flashcards
If price is a fixed market price what will be the state of the demand curve
Horizontal line
Define elasiticity
Responsiveness of one variable to a change in another
What does it mean if a firm is elastic or inelastic
If a firm is price elastic - There is more change in the quantity of demand given changes in the price
If a firm is price inelastic - There is less change in the quantity of demand given changes in the price
Define elastic demand
Quantity demanded changes by a larger % than the price |Ped|>1
Define inelastic demand
Quantity demanded changes by a smaller % than the price |Ped|<1
Define unit elasticity
of demand |Ped|= 1
What are the determinants of elasticity
Number pr and closeness of substitute goods
Proportion of income spent on good
Time between price change and deadline for purchase
How does elastic demand curve vs inelastic demand curve look different
Elastic demand - not steep
Ineastic demand -steep graph
Explain how totally inelastic demand curve would look graphed and give an example
Totally Inelastic demand ex: Medical life-saving equipment or specialised drugs with one supplier
Line is completely vertical
Explain how infinitely elastic demand curve would look graphed and give an example
Infinitely elastic demand
A perfectly competitive market where there are lots of suppliers so if one person alters the price the overall price is not change
Demand curve is horizontal
Explain how unit elastic demand curve would look graphed and give an example
Unit elastic demand
Revenue all along the graph is equal
Revenue = Demand x Price
Very even exponential decay - quarter circle look on graph
What are the determinants of income elasticity
The necessity of the good
Level of income of consumers
What are the applications of income elasticity to a firm
Importance of perceptions of a product
Repositioning a product
What are the determinants of Cross price elaticity
The closeness of complements or substitutes
Time period
What are the applications to a firm of cross price elasticity
Effects of change in competitors pricing strategy
Strategies to make a product less cross-price elastic