Elasticity Flashcards
Definition of PED
PED measures the responsiveness of quantity demanded given a change in price.
PED formula
% change in quantity demanded/ % change In price
PED >1
Demand is price elastic
PED<1
Demand price inelastic
PED=0
Demand is perfectly price inelastic
PED= infinity
Demand is perfectly elastic
PED=1
Demand is unit price elastic
PED demand curves
Inelastic= steep curve
Elastic=shallow curve
Perfectly inelastic(0)= vertical
Perfectly elastic (infinity)= horizontal
PED-SPLAT
(S)ubstitute (no.)
(P)ercentage of income (5% increase for cars vs Apple)
(L)uxury/necessity
(A)ddictive/habit forming
(T)ime period (short term-less substitutes)
Revenue equation
Price x quantity
Effect of revenue if price is elastic
Price increase= revenue decrease
Price decrease=revenue increase
Effect on revenue if price is inelastic
Price increase= revenue increase
Price decrease= revenue decrease
PED and total revenue graph
PED and total revenue graph