Elasticity Flashcards

1
Q

Definition of PED

A

PED measures the responsiveness of quantity demanded given a change in price.

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2
Q

PED formula

A

% change in quantity demanded/ % change In price

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3
Q

PED >1

A

Demand is price elastic

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4
Q

PED<1

A

Demand price inelastic

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5
Q

PED=0

A

Demand is perfectly price inelastic

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6
Q

PED= infinity

A

Demand is perfectly elastic

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7
Q

PED=1

A

Demand is unit price elastic

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8
Q

PED demand curves

A

Inelastic= steep curve
Elastic=shallow curve
Perfectly inelastic(0)= vertical
Perfectly elastic (infinity)= horizontal

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9
Q

PED-SPLAT

A

(S)ubstitute (no.)
(P)ercentage of income (5% increase for cars vs Apple)
(L)uxury/necessity
(A)ddictive/habit forming
(T)ime period (short term-less substitutes)

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10
Q

Revenue equation

A

Price x quantity

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11
Q

Effect of revenue if price is elastic

A

Price increase= revenue decrease

Price decrease=revenue increase

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12
Q

Effect on revenue if price is inelastic

A

Price increase= revenue increase

Price decrease= revenue decrease

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13
Q

PED and total revenue graph

A

PED and total revenue graph

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