Elasticity Flashcards
Elasticity
A measure of how much buyers and sellers respond to changes in Market conditions.
Allows us to analyze supply and demand with greater precision.
Price elasticity of demand
Measure of how much the quantity demanded of a good responds to a change in the price of that good.
The % change in QD given a % change in the price
Determinants of price elasticity
- Availability of close substitutes
- Necessities vs luxuries
- Broad vs narrow markets
- Proportion of income devoted to the product
- Time horizon
Demand tends to be more elastic:
The larger the number of close substitutes
If the good is a luxury
The more narrowly defined the market
The longer the time period
Price elasticity of demand formula
% change in QD (divided by) % change in price
Midpoint method
Preferable when calculating the price elasticity of demand because it gives the same answer regardless of the direction of the change.
(Q2 - Q1)/(Q2 + Q1)/2
——————————-
(P2 - P1)/(P2 + P1)/2
Perfectly price inelastic
QD does not respond to price changes
Perfectly price elastic
QD changes infinitely with any change in price.
Unit price elastic
QD changes by the same % as the price
Because the price elasticity of demand measures how much QD responds to the price, it is closely related to the slope of the demand curve
Look at figures in PowerPoint
Total revenue
The amount paid by buyers and received by sellers of a good.
TR = P X Q
Price inelastic demand curve
An increase in price:
Decrease in quantity
Total revenue increases
At points with a low price and a high quantity:
Demand is inelastic
At points with a high price and a low quantity:
Demand is elastic