Elasticity Flashcards
Price Elasticity of Demand
- the degree of sensitivity of consumers to a change in price is measured by price elasticity of demand
- PED is only referred to as an absolute number –> ignore the (-) sign
PED formula
Percentage change in the Quantity Demanded / Percentage change in its price
Example
$ of CDs increased from 20$ to 22$
The quantity of CDs demanded increased from 100 to 86
(87-100/100) * 100 = - 13.0%
(22-20/20) * 100 = 10%
PED = 13.0/10 –> PED = 1.3
E = 1
demand is unit elastic
- consumers’ response and price change are in same proportion
- 45 degrees
E < 1
demand is inelastic
- consumers are relatively unresponsive to price changes
- steep gradient
E > 1
demand is elastic
- consumers are relatively responsive to price changes
- flat gradient
Determinants of PED
- Number of Substitutes
- Luxury vs Necessity
- Price/Income Ration
- Time Lag
- No. of Substitutes
- if a product can be easily substituted, its demand is elastic –> Gap’s jeans
- if a product cannot be substituted easily, its demand is inelastic –> gasoline
- Luxury vs Necessity
- necessity’s demand is usually inelastic because there are usually very few substitutes for necessities
- luxury products are not needed on a daily basis, meaning there are usually man substitutes for these products –> demand is elastic –> leisure sail boats
- Price/Income Ratio
- the larger the percentage of income spent on a good, the more elastic is its demand
- the smaller the percentage of income spend on a good, the less elastic is its demand
- consumers’ budget with larger magnitude are affected when there is a change to products’ price
- consumers respond by cutting back more on these products when price increases
- Time Lag
- the longer the time after the price change, the more elastic the demand
- consumers are given more time to carry out their actions
Elasticity of Supply
According to the LoS:
- the quantity supplied of a particular good or service varies directly with a change in its price
- it measures the responsiveness of the QS to the percentage change in price
E > 1
- supply is elastic
- producers are relatively responsive to price changes
E = 1
- supply is unit elastic
- producers are relatively unresponsive to price changes
E < 1
- supply is inelastic
- producers are relatively unresponsive to price changes