Elasticity Flashcards
What is the equation for price elasticity of demand
Percentage change in quantity demanded/Percentage change in price
What is the equation for percentage change
Change / original x100
What does the sign say about the elasticity
It is almost always a negative sign as they have an inverse relationship
What number is perfectly inelastic
0
What range of numbers are inelastic
0 to 1
What is unitary elastic
1
What range of numbers are elastic
1 to infinite
What number id perfectly elastic
infinite`
Why is PED not the same thing as gradient
Elasticity varies along the length of most demand curves
They are more elastic as you shift leftwards
What does perfectly inelastic demand look like and mean
Straight line vertically
Quantity demanded is completely unchanged following the change in price
What does perfectly elastic demand look like and mean
Horizontal straight line
Quantity demanded changes by an infinite amount in the opposite direction
What does unitary elastic demand look like and mean
Rectangular hyperbola
Quantity demanded changes by the exact proportion as the price change and in the opposite direction
What should firms do if they have a inelastic demand
Increase prices to maximise revenue
What should firms do if they have elastic demand
Decrease prices to increase revenue
What ways can PED be measured
Change actual pries and observe the affect on demand
Look at secondary data e.g. prices charged by rival firms
Market research