Elasticities Flashcards
Elasticity
Responsiveness of one variable to changes in another
Elastic
Change in one produces a larger change in the other
Inelastic
Change in one produces a smaller change in another
Price elasticity of demand?
Responsiveness of the quantity demanded to a change in price
How to calculate PED?
Percentage change in QD/ Percentage change in price
Omit the minus sign always
Perfectly price inelastic demand?
PED = 0
Change in price has no effect on QD
Vertical demand curve
Price inelastic demand
PED > 0 but PED <1
Price causes a less than proportional change in QD
Price elastic demand
PED > 1
Price cases a more than proportionate change in QD
Unit elastic demand
PED =1
Price causes same but opposite % change in QD
Use of PED
Can be used to assess the impact of a price change on total revenue.
Relationship between PED and total revenue
- When demand is price elastic, a fall in price leads to a rise in total revenue.
- When demand is price inelastic, a fall in price leads to a fall in total revenue.
- When demand is unit elastic, total revenue stays the same regardless of price changes.
Determinant of PED
- Availability and closeness of substitutes – more substitutes and closer ones means that demand will be price elastic.
- Marker width -> the narrower the market definition, the more demand will be price elastic.
- The time period -> PED is more inelastic in the short term and elastic in long erm as it takes time for consumers to change their patterns.
- Method of payment e.g. auto added to bill.
- Necessity of the good from consumer perspective -> if it is deemed a necessity then demand will be price inelastic.
- Expense of the good in respect to income: goods which represent a small share tend to have more price inelastic demand.
Income elasticity of demand (YED)
Responsiveness of demand for a good to a change in consumer income
How to calculate YED?
% change in QD/ % change in income
Sign ( + or -) is important
Positive YED
Normal goods > consumer incomes increase, demand increases
Negative YED
Inferior goods > Consumer incomes increase, demand will increase
Normal and inferior goods
A good can be both, it depends on consumer incomes and how people value things
If YED is greater than 1 or less than -1
Demand is income elastic