Élan 1-Unit 2 Flashcards

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1
Q

le message caché

A

hidden message

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2
Q

la publicité

A

advertising

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3
Q

une publicité, une pub

A

an advertisement

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4
Q

une pub réussie

A

a successful advertisement

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5
Q

un spot publicitaire

A

a TV or radio advertisement

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6
Q

un poster, une affiche

A

a poster

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7
Q

attirer l’attention

A

to attract attention

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8
Q

choquer

A

to shock

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9
Q

flatter

A

to flatter

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10
Q

inciter

A

to encourage

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11
Q

surprendre

A

to surprise

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12
Q

viser

A

to target

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13
Q

les aliments gras, sucrés ou salés

A

fatty, sugary or salty foods

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14
Q

le consommateur

A

the consumer

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15
Q

une promotion

A

a promotion, special offer

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16
Q

la santé publique

A

public health

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17
Q

autoriser

A

to allow

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18
Q

causer un problème

A

to cause a problem

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19
Q

être influencés par la publicité

A

to be influenced by advertising

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20
Q

exagérer

A

to exaggerate

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21
Q

interdire

A

to ban

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22
Q

nourir sa famille correctement

A

to feed one’s family properly

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23
Q

réclamer

A

to demand

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24
Q

la chirurgie esthétique

A

plastic surgery

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25
Q

une campagne de positionnement des marques

A

a product placement campaign

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26
Q

une forme de communication

A

a form of communication

27
Q

les informations techniques

A

technical information

28
Q

la marque

A

brand, designer name

29
Q

le panneau

A

billboard

30
Q

le réchauffement global

A

global warming

31
Q

la société de consommation

A

consumer society

32
Q

le sponsoring, le parrainage

A

sponsorship

33
Q

un stéréotype

A

a stereotype

34
Q

les top models trop minces

A

supermodels who are too thin

35
Q

avoir une bonne/mauvaise influence

A

to have a good/bad influence

36
Q

faire un bon choix

A

to make a good choice

37
Q

jouer un rôle important

A

to play an important part

38
Q

manipuler

A

to manipulate

39
Q

nuire

A

to harm

40
Q

profiter (de)

A

to benefit (from)

41
Q

se sentir exclu

A

to feel excluded

42
Q

respectueux de l’environnement

A

environmentally friendly

43
Q

la communication électronique non-sollicitée

A

unwanted email

44
Q

une émission

A

program (radio or TV)

45
Q

un journal

A

a newspaper

46
Q

un magazine, un illustré

A

a magazine

47
Q

les médias

A

the media

48
Q

une offre spéciale

A

a special offer

49
Q

un panneau

A

a billboard

50
Q

un pop-up

A

a pop-up

51
Q

la publicité en ligne

A

online advertising

52
Q

un rabais

A

a price reduction

53
Q

le spam, le pourriel

A

spam

54
Q

créer une publicité

A

to create an advertisement

55
Q

exercer une influence

A

to exert an influence

56
Q

faire du profit

A

to make a profit

57
Q

interrompre

A

to interrupt

58
Q

louer

A

to praise

59
Q

mentir

A

to lie

60
Q

montrer

A

to show

61
Q

persuader quelqu’un de faire quelque chose

A

to persuade someone to do something

62
Q

en marge

A

in the margin

63
Q

en promotion

A

on (special) offer