Ejercicio 3 Flashcards

1
Q

Qué es vender?

A

Colocar un producto en el mercado
Es una transacción de por medio
Precio asignado al producto

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2
Q

AIDAS

A

Modeló de venta básico

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3
Q

Atención

A

-Invadir la realidad
-Hacer acto de presencia
-Estimulos

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4
Q

Publicidad

A

Es una forma impersonal para dar a conocer un producto

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5
Q

Propaganda

A

No es lucrativa, causas, problemas, movimientos en informa

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6
Q

Interés

A

-Retener al individuo
-Consume el mensaje
*El argumento

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7
Q

Deseó

A

-Apropiacion del mensaje
-Genera espectativas
Pretensiones

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8
Q

Acción

A

-Facilita el pago
-Financiamiento

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9
Q

Seguimiento

A

-Un cliente te lleva a otro
-Crea agente de marca

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10
Q

Caro

A

-Precio es elevado
-No está dispuesto a pagarlo

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11
Q

Costoso

A

Si estoy dispuesto a pagarlo

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12
Q

Valor de marca

A

Calidad y prestigio

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13
Q

1.Bajos recursos

A

Menos < un salario> 2 salarios

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14
Q
  1. Medios bajo ingreso
A

> 2salarios >3 salarios (estándar) < 4 salarios (3.5)

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15
Q

3.Segmento de moderados ingresos

A

4 a 6 salarios

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16
Q

4.Moderado alto ingresos

A

10 salarios mínimos

17
Q
  1. Ingresos altos
A

20 salarios mínimos (100, 000)

18
Q

6.Muy altos ingresos

A

40 salarios mínimos o más

19
Q

⭐⭐⭐⭐⭐

A

Segmento 4 en adelante