Egzamin 2 Flashcards by Michał Klupczyński

Q

przewaga konkurencyjna

A

competitive advantage

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Q

strategia marketingowa

A

marketing strategy

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Q

targi

A

trade fairs

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Q

czynniki wzrostotwórcze

A

growth drivers

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Q

oferta produktów

A

product portfolio

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Q

rozwijające się rynki

A

emerging markets

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Q

tożsamośćmarki

A

brand identity

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Q

segmentacja rynku

A

market segmentation

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Q

utrzymanie klienta

A

customer retention

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Q

kompozycja marketingowa

A

marketing mix

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Q

cecha produktu

A

product feature

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Q

kanały dystrybucji

A

distribution channels

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Q

grupa docelowa

A

target group

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Q

reklama

A

promotion

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Q

udział w rynku

A

market share

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Q

dane dotyczące sprzedaży

A

sales figures

Q

dostosowanie się rynku

A

market adaptation

Q

pozycjonowanie marki

A

brand positioning

Q

malejący rynek

A

declining market

Q

rynek krajowy

A

domestic market

Q

nisza rynkowa

A

market niche

Q

wycofać produkt

A

to withdraw a product

Q

wypuścić produkt

A

launch a product / bring out a product

Q

sprzedawca detaliczny

A

retailer

Q

sprzedawca hurtowy

A

wholesaler

Q

surowiec

A

raw material

Q

asortyment produktów

A

product range

Q

świadomość marki

A

brand awareness

Q

prognoza sprzedaży

A

sales forecast