Edge Pitch Flashcards
What is the average practice making with the EDGE program?
32,000/month
how long was EDGE in development
3 years
How many MDs was EDGE piloted with?
130 MDs in every market
Why was EDGE created?
Cynosure is the largest company in laser aesthetics by 20X but wants to go toe to toe with Allergan. That means more acquisitions are needed so willing to take short term hit on marketing spend for practices to grow quickly.
When was EDGE launched?
December 2019
How many partnership sites are we placing right now?
12
What platforms are needed to participate in EDGE?
TempSure and EliteIQ. 2 200k platforms that we don’t discount. This covers 85% of aesthetic treatments. We’re already backordered because of insane demand.
Financing with EDGE
Zero % down and deferrals for practices that qualify for the program vs. traditional 20%
How is CSM compensated?
By success of the partnership sites
What is Cynosure AMPS?
Digital Marketing specialists that help to create custom content
How much of Cynosure’s business is insurance based practices?
80%! outperforming other specialties by 2 to 1
Managed Care =
declining reimbursements, delayed/partial/denied payments.
physicians work harder and…
make less revenue every year
Dr. Aliabadi summarized:
Managed Care not sustainable. 3 options: Eject, Ostrich, Transform.
Why your practice and not a Derm or Plastic?
They know and trust you. You’ve done the hard part and earned the loyalty. Just another service line. Similar to a dentist offering teeth whitening.
