Edexcel-Cultural and social factors 4.3

Question 1

Cultural differences

Answer 1

Businesses need to understand cultural differences such as values, beliefs and traditions and adapt their marketing strategies accordingly.

Question 2

Different tastes

Answer 2

Businesses must ensure that their products and services are adapted to meet local preferences.

Question 3

Language

Answer 3

Businesses must ensure that their marketing messages are translated accurately and appropriately.

Question 4

Language example

Answer 4

Kfc’s slogan translated negatively in Chinese culture.

Question 5

Unintended meanings

Answer 5

Unintended meanings can arise when businesses use images, symbols, or language that have different connotations in different cultures.

Question 6

Unintended meanings example

Answer 6

the colour white symbolises purity and innocence in Western cultures, but it represents death and mourning in some Asian cultures

Question 7

Inappropriate or inaccurate translations What must businesses use?

Answer 7

professional translation services and consult with local experts.

Question 8

What can inappropriate or inaccurate translations lead to?

Answer 8

Loss of credibility, legal implications, and damage to brand reputation.

Question 9

Inappropriate branding or promotion

Answer 9

Occurs when businesses use images, symbols, or language that are offensive or inappropriate in different cultures.

Question 10

Inappropriate branding or promotion examples

Answer 10

A Dolce & Gabbana advert showed a Chinese model attempting and failing to eat various Italian dishes with chopsticks.