EDA Flashcards
Admissions Connect
Package for recruitment and admissions
Student Success Hub
Package for student experience
Elevate
Payment solutions for fundraising
Only in the US
Pardot
Lead/engagement SCORING- how interested a prospect is in your school (open email, click links, event registration)
Prospect GRADING- how interested your school is in a prospect. Informed by the profile you create for a ‘best fit’ student. A+ to F.
Pardot Integration
Pardot can only integrate other object information if they have a lookup relationship to the Lead or contact
Marketing Cloud
Track sentiment on social media
Target ads based on student personal information
Google Analytics 360- shows you where people are clicking, when, and where they go from one page to the next. Track where prospects are coming from (Google, Facebook, and Twitter)
4 aspects of k-12
Admissions & Enrollment
Student Success
Fundraising & Grants Management
Communication & Family Engagement
4 Higher Ed Aspects
Recruitment and Admissions
Student Experience
Advancement & Alumni Engagement
Institution Operations
EDA limitations
Person Accounts not supported (but can be installed in an org with already existing person accounts)
NPSP (nonprofit success pack) is not supported
EDA extensions
“EDA Ready” - self-certified ISV app solutions compatible with EDA
“Powered by EDA” - self-certified ISV app solutions require and leverage EDA
Case Object
In EDA, cases are used to track a contact’s question, feedback, interaction or issue
Behavior Involvement Object
Junction object that connects Contact to Case
Lead Object
Lead would get converted to contact
Relationship Object
Connects one contact to another contact and describes the relationship
Affiliation object
Connects one contact to one or many accounts
Can have 6 primary affiliations- one for each of the account record types
Academic program, business organization, educational institution, household account, sports org, university department
Plan Requirement Object
What does someone need to do to successfully complete the program
Program Enrollment Object
Connects a contact to an Academic Program (account) (NOT program plan)