Economies of Scale Flashcards
What are the six internal economies of scale?
- Technical
- Purchasing
- Marketing
- Financial
- Managerial
- Risk bearing
How does technical economies of scale happen?
A business has lower average costs of production because it can use:
- Division of labour and specialisation
- Afford large specialised, technically advanced automated machinery
- Use mass production to speed up and increase production
How does purchasing economies happen?
- Buying materials more cheaply taking advantage of bulk discounts - buying in bulk gains a discounted price
- Employ trained buyers in order to negotiate the best deals
How does marketing economies happen?
- Firms can afford to advertise extensively as the additional cost per unit is small when spread over a massive output
- Specialist sales and customer service staff can negotiate a better price
- The transport cost of distributing the massive output makes it cheaper too
How does financial economies happen?
- Firms borrow more easily as perceived as more credit worthy by lenders
- Large firms can negotiate loans at more favourable interest rates as operating on such a large scale
- Can afford to use services such as accountants and other advisors which helps cut tax bills
How does managerial economies happen?
- Can spread high costs of specialist managers over a greater number of units of production
- Firms can afford higher salary packages necessary to recruit the best (specialist) managers
- Can afford to install sophisticated computerised systems for communication and controlling and monitoring the business
How does risk bearing economies happen?
- Firms can afford to take more risks with launching new products, as with a diversified range of products they will always have others to fall back on
- Can afford a research and development department
What are the four internal diseconomies of scale?
- Decisions and co-ordination
- Communication problems
- Staff problems
- Transport costs
How does the decisions and co-ordination diseconomies occur?
- The business is so big that it takes a long time to make decisions.
- The large numbers layers of management results in slow communication of decisions - chains of command too long
How does communication diseconomies occur?
- Chains of command become so long that communication between the top and bottom results in poor communication.
- Communication between customers and staff also falls
How does staff problems diseconomies occur?
- Workers are demotivated due to poor communication.
2. Workers lose focus and productivity falls
How does transport diseconomies occur?
- Big firms are often on various different sites - transport costs rise as materials and staff have to move between multiple sites
What is external economies of scale?
It is a result from the growth of the whole industry which benefit firms within the industry.
External economies shift the long run average cost curve for a firm downwards.
Examples of external economies?
- Construction of better roads and infrastructure due to growth of an industry in a particular region
- More skilled workers due to industry specific training in colleges and universities as industry grows within a region.