Economics Year 2 Topic 1 Flashcards
Backward vertical
A joining together into one firm where the purchaser mergers with suppliers
Conglomerate
A joining together into one firm producing unrelated products
Demerger
When a firm splits into two or more independent businesses
Divorce of ownership from control
happens when the owners of a business do not control the day-to-day decisions made in the business
Forward vertical
A joining together into one firm where the supplier mergers with a buyer
Horizontal
A joining together into one firm in the same industry and same stage of production
Merger
The joining together of two or more firms
Not-for-profit organisation
Organisations that do not have making profit as a goal but use profit to support their aims
Organic growth
A firm increasing its size through investment in capital equipment or labour force
Vertical
A joining together into one firm at different production stages in the same industry
Private sector
Firms that are owned by individuals and not the state
Public sector
Firms that are owned and controlled by the state
Financial markets
Where buyers and sellers can trade financial assets
Short run
When there is at least one fixed factor of production
Long run
When all factors of production are variable
Total revenue
Price X Quantity
Average revenue
Total revenue / Quantity
or price
Marginal revenue
% change in total revenue /
% change in quantity
Features of perfect competition
-infinite buyers and sellers
-homogenous goods (same)
-no barriers to entry/exit
-perfect information
Features of imperfect competition
-few buyers and sellers
-differentiated goods
-high barriers to entry/exit
-imperfect information
super normal profit
AR>AC
Normal profit
AR=AC
Maximise profits
Business objective
MC=MR
DEOS reasons
-Control and command
-co-operation- alienation
-internal politics
Why do business aim for P.max?
-reinvestment
-dividends for share holders
-lower costs which could lead to lower prices for consumers
-reward for entrepreneurship
Why can the business objective P.max be bad?
-Can receive lots of scrutiny
Business objectives:
-profit maximisation
-increase market share
-survival
-market power
-growth
-revenue
-social aims
-reputation
-managerial aims
Profit maximisation or P.max
MC=MR
Sales revenue maximisation or S.R max
MR=O
Sales max
AR=AC
Why do businesses aim for revenue maximisation?
-Predatory pricing - drive completion out of market
-EOS
Why do business aim for sales revenue maximisation?
-flood the market for market share
-limit pricing
Profit saficing
Profit to satisfy stakeholders
Reasons for business growth
-exploit economies of scale
-more control over its market
-reduce risk
Reasons for demergers
-lack of synergies
-price - the price of the demerged firms might be higher then the price of a single larger firm
Subnormal
AR < AC.
Average variable cost
TVC/ level of output
Adverage fixed cost
TFC/level of output
Marginal cost
% change in TC
—————————
% change in quantity
Allocative effiecenty
(Graph)
MC=AR