Economics Test #2 Flashcards
Consumer
any person or group that buts or uses goods and services
Rational Choice
consumer decisions based on opportunity cost
Consumerism
movement to educate buyers about their purchases
Discretionary Income
money left over to spend on extras after purchasing necessities
Disposable Income
money remaining after paying all taxes
Bait and Catch
misleading advertising practice
Informative Advertising
advertising that benefits consumers
Comparison Shopping
getting information on types and prices of available products
Generic Brand
general name for a product
Warranty
promise made by manufacturer or seller to replace a faulty product
Brand Name
word or picture or slogan that helps consumers distinguish it from similar products
Ethical Behavior
in accordance with moral and ethical convictions about right and wrong
Time
must obtain info usually in the form of prices about the product you wish to purchase
Opportunity Cost
the value of the highest alternative choice you did not make
Buying Principles and Strategies
gather information, using advertising wisely, comparison shopping