Economics Stage 4 Flashcards
Monopolistic Competition, Oligopoly and Market Regulation.
What is the Market Structure of the Monopolistic Competition?
- Monopolistic competition is a market structure where:
▪ A large number of buyers and sellers are present (i.e. limited market power).
▪ Barriers to entry and exit are low (i.e. only normal profits are made in the long-run).
▪ Firms can differentiate their products (i.e. products are heterogenous).
▪ Firms compete on quality, price, and marketing.
What is Product Differentiation in Monopolistic Competition?
- Firms in a monopolistic competition market have the ability to alter their products to make them different to the products offered by their competitors.
- A common approach is through branding.
- Brands can be purely symbolic (e.g. fashion labels) or attempt to communicate a non-visible feature (e.g. organic or fair trade).
What 3 ways does Product Differentiation occur?
- This product differentiation allows firms to compete in three different ways:
▪ Quality Competition– firms may develop high quality products (e.g. more durable, reliable, and with better customer support).
▪ Price Competition– a firm producing a lower quality good may sell that product at a lower price than the market price.
▪ Marketing Competition– a firm producing a higher quality good may conduct marketing activities and alter its packaging to bring this to the attention of
consumers.
How can Price Differentiation be observed?
- An example of a monopolistic competition
market structure is that of prepared foods. - Retailers stock a large range of crisps that are
differentiated based on:
▪ Branding– Walkers and Kettle
▪ Ingredients– flavour
▪ Variation– crinkle cut and pringle
▪ Size– 35g and 150g
▪ Price– premium and basic
- This allows the market for prepared foods to
display high levels of product differentiation
How does Short-Run affect a Monopolistic Competition?
- Assume a firm in a monopolistic competition
market introduces a new product variant. - Initially, they are the sole provider of this new
product variant. - As a result of this, in the short-run the situation
facing the firm is much the same as a monopoly.
How does Short-Run affect Monopolistic Competition?
- As there are low barriers to entry in monopolistic
competition, the short-run economic profit
attracts new entrants. - These new entrants mean that the firm’s demand
curve reduces and shifts to the left with a
corresponding shift in the MR curve.
This is done until all economic profit has been competed away.
How does Monopolistic Competition benefit an economy?
- If products are changed to improve their
features then the development cost incurred
could represent a good investment.
▪ Firm earns economic profit in the short-run.
▪ Consumers get better and higher variety goods. Is product differentiation a good thing?
- If products are changed to improve their
features then the development cost incurred
could represent a good investment.
▪ Firm earns economic profit in the short-run.
▪ Consumers get better and higher variety goods.
- What about if a firm simply invests in
advertising to create the illusion of a superior
product?
▪ The fixed costs of the firm increases which also
increases its average total costs.
▪ If a firm can sell more due to advertising, it
could lower its ATC.
How does a Monopolistic Competition damage the Economy?
- The capacity output of a firm is where the ATC is at
its lowest point. - An interpretation of this is that monopolistic
competition markets are generally inefficient. - These markets could be producing products at
lower average prices if there was no product
differentiation. - However, consumers value variety and uniqueness.
What is an Oligopoly Market?
- Oligopoly is a market structure where there are a few firms present.
- The products these firms sell can be homogenous or heterogenous.
- These small number of firms are linked in terms of their decision making.
- The price setting behaviour of a firm depends on their expectations regarding how their competitors will respond.
- There are broadly two traditional approaches to understanding the operation of oligopoly markets:
▪ Kinked-Demand Curve Model
▪ Dominant Firm Model
What is a Kinked Demand Curve?
A kinked demand curve occurs when the demand curve is not a straight line but has a different elasticity for higher and lower prices.
- A firm is considering changing the price it charges but is conscious of the responses of its competitors.
- Firms in an oligopolistic market are encouraged not to change their prices– prices are stable.
- Firms in oligopolistic markets participate in non-price competition such as quality improvements and branding.
What is a Dominant Firm Graph?
- Occurs when there is a large difference present in the size (i.e. level of output) of one of the firms within the oligopolistic market.
- The larger firm will likely have a significant cost advantage over its competitors.
- This is due to economies of scale, with the dominant firm operating at a lower point on the Long Run Average Cost Curve.
- In this situation:
▪ The dominant firm has the capability to set the market price for the product (i.e. they are the price leader).
▪ The competitors follow the price set by the dominant firm (i.e. they are price takers).
What is the role of the Government?
- The duty of Government is to protect the interest of its citizens.
- Governments often intervene if they believe market failure is present.
- Market failure occurs when resources are not being efficiently allocated.
- This may occur in instances of:
▪ Public good provision
▪ Monopoly market control
▪ Market collusion
- Markets can be regulated in order to mitigate the effects of these three scenarios.
- Regulation involves the enforcement of rules by the government on such things as prices, standards, and market conditions.
What is a Public Good?
- A public good is classified as a good that is:
▪ Non-Rivalrous – the consumption of the good be one consumer does not restrict consumption of the good by other consumers.
▪ Non-Excludable – it is not possible/practical for a producer to restrict the access of a good.
- Examples of public goods are street lights, ground water, and GPS systems.
- Due to these unique features of public goods it is difficult for firms to make a profit from providing them.
What is the Free Rider Problem?
- A Free rider is a person who consumes a good without paying for it.
- This occurs because of two reasons:
▪ The non-payment by the free rider, by itself, does affect the provision of the good.
▪ The producer of the good finds it difficult to identify free riders and make them pay.
- For example GPS systems are public goods because a private firm would not be able to restrict access to their service.
- As a result of this, goods which suffer from free riders often must be provided by the government rather than private firms.
What is the Tragedy of the Commons?
- This is a situation where a good, which is finite in nature (i.e. rivalrous), is made freely available for consumption (i.e. non-excludable).
- Consumers act in their own self interest which might be counter to the collective interest of all consumers.
- As no consumer has to pay to access the good, there is an incentive to expand consumption.
- If consumption exceeds the carrying capacity then the good will deteriorate.
- This concept was initially developed to describe the situation of open grazing of animals on public land.
- Examples are now present in different areas, notably human use of the:
▪ World Atmosphere
▪ Ground Water
How does the World Atmosphere affect Economics?
- Mankind makes use of the world’s atmosphere as an
environmental sink for waste products such as global and local air pollutants. - This is often classified in economics as a negative
externality. - Negative externalities are present when the cost imposed through an economic action not accounted for.
- To overcome this , governments respond in various ways:
▪ Diplomacy – binding international commitments to reduce emissions.
▪ Regulation – standards on emissions producing activities.
▪ Markets – creation of markets for pollutants.