Economics Micro weak points Flashcards
Economics growth: what is internal growth
As a firm increases in size, it may use internal expansion / organic growth to expand the scale of their operations and gain market share by issuing shares, borrowing from banks or using retained profits to:
Invest in the factors of production e.g. employing specialist managers or purchasing new machinery.
Move into foreign markets (become a multinational).
Advantages of internal growth
Less risky than external growth
Maintain complete control of the firm (diseconomies of scale)
Disadvantages of internal growth
Slower than merging
Does not provide access to new expertise or assets
Market may become saturated leaving only external growth as a means of growing
Why is external preferable to internal growth?
Faster than internal growth
Reduces competition
Can access a loyal customer base
To gain knowledge of foreign markets or different products/processes (for non-horizontal mergers/takeovers)
To achieve managerial aims - ie profit maximisaiton via econ of scale
Horizontal advantages
Economies of Scale
Access to unique assets and knowledge
Reduced Competition
Lower prices?
National Champion
Horizontal disadvantages
Diseconomies of Scale
Lack of diversification
Investigation by CMA
Unemployment
Less Choice
Higher Prices?
Too big to fail- require bailout
Backwards Vertical advantages
Cheaper Supplies
Guaranteed Supply
Lower prices?
Backwards Vertical disadvantages
Lack of diversification
May lack technical knowledge
Market exploitation
Forwards Vertical advantages
Eliminate competing suppliers
More control over marketing of the product
Lower prices?
Forwards Vertical disadvanges
May lack market knowledge
Lack of diversification
Market exploitation
Conglomerate advantages
Diversify Risk
Widen Brand Awareness
Cross-subsidise R&D
Conglomorate disadvantages
Dilution of core brand
May lack market knowledge
Functions of money
Medium of exchange - a common exhcnage for goods and services that is accepted
Store of value - money can be saved and can be used later on
method of deferred payement - loans etc
Demand effects that make the curve
Substitution effect - price more expenesive, people buy cheaper substitutes
Incoem effect - prices get cheaper, more peoplem buy it
Diminishing marginal utility - each additional good purchased means less happiness
Market effects
Incentive effect - short run effect where changes in price incentivises producers to enter the market
Rationing effect - insufficient supply to meet demand will change price to ration resources setting it at a higher price, exploiting whoever has the highest consumer surplus
Long term effects:
Signalling - changes in price inform economic agents where resources are needed and encoirage entry or exit into the market eg. if prices are high then new producers will enter the market to attemot to benefit from this (eg perfect competition)
Factors of elasticity (demand) that i am weaker on
Percentage of income spent on goods, cheap products have high elasticity of demand but expensive ones don’t.
Quality; better quality = more price inelastic
Substitutes
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