economics 4 Flashcards
demand
willingness and ability to purchase a good or service at a given price in a period of time
law of demand
normally the quantity demanded varies inversely with the price
what is meant by demand
demand always depend on the demand for another product. an example would be demand for popcorn at the cinema depends on demand for cinema tickets
effective demand means the consumer both wants to buy the product and has the money to do so
individual demand
the demand for a good or service by an individual consumer
market demand
the total demand for a good or service found by adding together individual demands
demand curve
a graph showing how the demand for a product varies with the changes in its price
shift of a demand curve
a complete movement of the existing demand curve either outward, to the right or inward , to the left
movement along the demand curve
when the price changes leading to a movement up or down the existing demand curve
causes of shifts in demand
increase in income-consumers can buy more products at every price
increase in marketing-persuades consumers to demand more products at every price
change in taste and fashion-prefer phones to pc
preference for a substitute-if honey is a more popular than jam demand for honey will increase
complimentary goods-if the price of one good falls then demand for any good that goes with it will increase
expectation of a rise in price-consumers buy more products to save more money in the future
population change
government policies-a subsidy or a cut in tax will increase consumers demand
subsidy
an amount of money a government gives directly to firms to encourage production and consumption
tax
a complimentary payment to the government
tax
a complimentary payment to the government
pes of demand
the responsiveness of quantity demanded to a change in the price of a product
elastic demand
when the percentage change in quantity demanded is greater than the percentage change in price
inelastic demand
when the percentage change in quantity demanded is less then the percentage change in price