ECONOMICS Flashcards
what is economics?
the study of how society chooses to allocate its scarce land, labour and capital resources to the production of goods and services to satisfy the population’s needs and unlimited wants.
what is a need?
something essential for a person’s survival and is limited
what is a want?
a desire that a person has that is not essential for survival and is unlimited
what are economic resources?
inputs that are used in the production of goods and services, and include land resources, labour resources and capital resources.
what is land?
any natural resource provided by nature used in the process of production
what is labour?
the mental and physical capacity of workers to produce goods and services
what is capital?
are man-made tools, machinery and equipment used in the production of goods and services
what is scarcity?
the problem that every society faces where we as humans have needs and unlimited wants, yet only limited productive land, labour and capital resources to satisfy these needs and wants
what is choice?
an economic decision made between competing alternatives
what is opportunity cost?
the loss of the value of the next best alternative forgone whenever an economic decision is made
what is the production possibilities model?
a simple economic tool used to illustrate the trade-offs that exist when an economy decides what goods to produce
what two major assumptions does the production possibilities model make?
- that an economy can only produce two different goods or services
- that all scare resources are being fully utilised (or employed)
what are economic resources or ‘factors of production’?
- land - any natural resource provided by nature used in the process of production
- labour - the mental and physical capacity of workers to produce goods and services
- capital- are man-made tools, machinery and equipment used in the production of goods and services
what is efficiency?
the optimal use of resources in the production of goods and services, with no wastage
what is behavioural economics?
a field of study that combines insights from psychology, economics, and neuroscience to better understand how people make decisions in real-world situations
what is bounded rationality?
a concept in behavioural economics that suggests that people have limited rationality and make decisions based on a limited set of information and cognitive abilities, and often rely on mental shortcuts to simplify complex decision-making
what are the types of bounded rationality?
- herd behaviour
- vividness
- framing effect
- anchoring bias
- sunk cost fallacy
what is herd behaviour?
when individuals in a group follow the decisions of others, rather than making their own choices
what is vividness?
a type of irrationality because consumers may place too much weight on a small number of vivid observations
what is framing effect?
a cognitive bias in which people’s decisions are influenced by how information is presented or ‘framed’
what is anchoring bias?
a cognitive bias where people rely too heavily on the first piece of information they receive when making a decision even if that information may not be relevant or accurate
what is sunk cost fallacy?
a cognitive bias where people continue to invest time, money, or other resources into a decision, even if it’s no longer rational to do so, simply because they’ve already invested a lot of time, money, or resources in it
what is the tradition economic theory?
The main assumption that was often made about consumers by economists and businesses is that all consumers are rational. This meant they believed that:
- consumers will always make logical decisions that are in their own self-interest and that maximise their utility
- consumers are not emotional or impulsive and will carefully weigh up the costs and benefits carefully before making a decision
- consumers make decisions by themselves and for themselves and are not influenced by external factors
- consumers always have the information they need to make an informed choice
- consumers have the same preferences that do not change over time
what is bounded willpower?
the idea that consumers do not possess absolute self-control when confronted with choices