economic uncertainty on the business environment Flashcards

1
Q

define economic uncertainty

A

is the extent to which future economic events are unpredictable and therefore uncertain

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2
Q

economic forecasting

A
  1. one method to reduce impact of ecopnomic uncertainty
  2. forecasting = prediction = assess all factors
  3. can try to minimise impact of future economic events e.g conserve cash if they think there will be a recession
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3
Q

contingency planning

A
  • is planning business contnuity in the event of an unexpected outcome
  • helps prepare for unexpected events
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