Economic Objectives Flashcards
Economists use the concept of
margin
the margin is
the change in a variable caused by an increase of one unit of another variable.
Economic agents are assumed to be
utility maximisers
what does utility mean
roughly means well being, happiness, satisfaction
Understand how consumers act rationally
to understand how consumers act rationally you need to know about marginal utility, total utility, law of diminishing marginal utility
marginal utility
the benefit gained from consuming one additional unit of a good.
total utility
the overall benefit gained from consuming a good.
law of diminishing marginal utility
states that for each additional unit of a good consumed the marginal utility gained decreases.
rational consumer
will choose to consume a good at the point where marginal utility = price
if marginal utility decreases with each extra good consumed then
the price a consumer is willing to pay for each extra good will decrease. this explains why demand curve slopes downwards.
different economic agents
will have different economic objectives