Economic Concepts Flashcards
Demand Curve
As price increases demand decrease
DC - Positive Shift
An increase in demand at each price point (moves right)
DC - Negative Shift
A decrease in demand at each price point (moves left)
Direct Positive Demand Curve Shift Factors
1) Price of substitute goods
2) Expectations of price increase
3) Consumer income and wealth
4) Size of Market
Negative Demand Curve Shift Factors
1) Price of complimentary goods
2) Consumer income and wealth
3) Group Boycott
Price Elasticity
% change in QTY Demanded/% change in price
If elasticity > 1
Demand is consider elastic, total revenue will decline if the price is increased
If elasticity = 1
Demand is considered unitary, and total revenue will remain the same if price is increase
If elasticity < 1
Demand is consider inelastic, total revenue will increase if the price is increased
Income elasticity
% change in QTY demanded/% change in income
positive for normal goods and negative for inferior goods
Cross Elasticity
% change in demand for product X/% change in demand for product Y
This will be a positive number for substitute goods and a negative number for compliments
Marginal Utility
The satisfaction value to consumers of the next dollar they spend on a particular product
Law of diminishing marginal utility
The more a consumer has of a particular product, the less valuable the next unit of the product.
Personal disposable income
The available income of a consumer after subtracting payment of taxes or adding receipt of government benefits. Consumer will either spend or save.
Marginal propensity to consume MPC
The percentage of the next dollar in personal disposable income that the consumer would be expected to spend
Marginal propensity to save MPS
The percentage of the next dollar of disposable income that the consumer is expected to save (MPC plus MPS must equal 1)