Ecommerce Flashcards
Learn the process model
Opportunity Assessment
Reality testing
Opportunity Assessment
Belief and behaviors
Opportunity Assessment
Is the opportunity real?
Opportunity Assessment
Preliminary assessments all categories
Opportunity Assessment
Does it match the company’s stategic business plan?
Opportunity Assessment
Idea and concept development
Opportunity Assessment
Do we have resources?
Opportunity Assessment
Can we make a profit?
Market Research
Customer values
Market Research
Market size
Market Research
Consumer profiles
Market research
Market Research
Market Research
What specific product or service?
Market Research
Market Strategy
Market Research
Market research
Market Research
Marketing
Competative Assessment
What are their weaknesses?
Competative Assessment
Commonalitites
Competative Assessment
Competitors strategy?
Competative Assessment
Your competitive advantages
Competative Assessment
Who are the competitors?
Competative Assessment
Can they be overcome?
Competative Assessment
Your strengths and weaknesses?
Competative Assessment
What are their strengths?
Strategy Development
Assemble the team
Strategy Development
Match people’s strengths with tasks
Strategy Development
Assess current capacity of team
Strategy Development
Conduct initial risk assessments
Strategy Development
Determine strategic elements: image, commitment, organization, approach, performance, price, experience, & past experience
Strategy Development
Short term, long term, and start-up strategy
Finance Development
Limited or minimum capital
Finance Development
Cost Analysis - start-up, monthly
Finance Development
1-3 year budget projections
Finance Development
Revenue projections
Finance Development
Return on investment
Finance Development
Minimize financial risks
Finance Development
Sweat equity
Finance Development
Equity and/or debt funding
Finance Development
Full financed debt or equity
Finance Development
Zero or no debt
Risk Assessment
Identify all risk elements
Risk Assessment
Reduce risk elements to low
Risk Assessment
Mimimize overall risk to everyone involved
Technical Development
What technology will be used?
Technical Development
Is the technical infrastructure avaliable?
Technical Development
What are the physical infrastructure needs?
Technical Development
Systems development process
Technical Development
Superior technology
Technical Development
Unique features
Technical Development
Connect systems development to strategy and risk plans
Technical Development
How will it be managed? Updated?
Web Review
Review as a user
Web Review
Does it accomplish what it set out to do?
Web Review
Ease of use, speed, purpose
Web Review
Feedback from consumers
Web Review
Follow-up, make improvements
Web Review
Preferred user experience
Implementation/Launch
Work the plan into place with the process
Implementation/Launch
Company structure
Implementation/Launch
Legal environment
On-going Innovation
Out with the old and in with the new
On-going Innovation
Exit Opportunities - as strategy determines or as opportunities present themselves