Ecommerce Flashcards
Learn the process model
Opportunity Assessment
Reality testing
Opportunity Assessment
Belief and behaviors
Opportunity Assessment
Is the opportunity real?
Opportunity Assessment
Preliminary assessments all categories
Opportunity Assessment
Does it match the company’s stategic business plan?
Opportunity Assessment
Idea and concept development
Opportunity Assessment
Do we have resources?
Opportunity Assessment
Can we make a profit?
Market Research
Customer values
Market Research
Market size
Market Research
Consumer profiles
Market research
Market Research
Market Research
What specific product or service?
Market Research
Market Strategy
Market Research
Market research
Market Research
Marketing
Competative Assessment
What are their weaknesses?
Competative Assessment
Commonalitites
Competative Assessment
Competitors strategy?
Competative Assessment
Your competitive advantages
Competative Assessment
Who are the competitors?
Competative Assessment
Can they be overcome?
Competative Assessment
Your strengths and weaknesses?
Competative Assessment
What are their strengths?