ECARTS CA et Pdm Flashcards by Mohamed Foudad | Brainscape

Q

Ecart Volume (1 produit)

A

(Qr - Qb) * Pb

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Q

Ecart Prix (1 produit)

A

(Pr - Pb) * Qr

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Q

Effet Volume (plusieurs produits)

A

(E Qr - E Qb) * Pb

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Q

Effet Prix (plusieurs produits)

A

(Pr - Pp) * E Qr

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Q

Effet Mix (plusieurs produits)

A

(Pp - Pb) * E Qr

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Q

Pp

A

Moyenne pondérée des Prix Budgets * Volume Réels

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Q

Effet Taille de Marché

A

(T marché r - T marché b) * pdm b * Pb

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Q

Effet Part de marché

A

(pdm r - pdm b) * T marché r * Pb

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