EC1 Flashcards
A MODEL OF THE INVENTION THAT PUTS INTO PRACTICE
PROTOYPE
PRODUCTS THAT CONSUMERS FEEL ARE WORTH THE TIME AND EFFORT
SHOPPING PRODUCTS
ARE THE LOWEST RISK AND LOWEST EFFORTS
CONVENIENCE PRODUCTS
ENABLES THE OWNER TO COMMUNICATE THE BENEFIT OF HIS PRODUCT
POSITIONING
ENABLES CUSTOMERS TO EASILY DISTINGUISH ONE PRODUCT FROM ANOTHER
IDENTIFICATION
ENABLES THE OWNER OF THE BRAND NAME TO ENJOY THE GOODWILL
PROTECTION
WHERE A NEW BRAND NAME IS ATTACHED TO A NEW PRODUCT
INTRODUCTION OF NEW BRAND NAME
EXTENSION OF THE BRAND NAME TO NEW OR MODIFIED PRODUCT
INTRODUCTION OF BRAND EXTENSION
BRAND NAMES ARE EXTENDED INTO NEW FORMS AND SIZES OF AN EXISTING PRODUCT CATEGORY
INTRODUCTION OF LINE EXTENSION
BRANDING WITH THE COMPANY NAME ALONE
THE COMPANY NAME ALONE
BEST SUITED FOR MARKETING PRODUCTS THAT ARE RELATED IN QUALITY AND USE
COMPANY NAME COMBINED WITH THE PRODUCT NAME
TERMED AS FAMILY BRANDING/ SIMPLE AND LESS EXPENSIVE
SEPERATE NAME FOR EACH PRODUCT
ALSO CALLED CO-BRANDING/CARRIES THE BRAND NAME
MIDDLEMANS STRATEGY
MANUFACTURERS HAVE TO ESTABLISH A WIDE DISTRIBUTION SYSTEM
PRODUCERS STRATEGY
BRAND THAT HAVE BEEN ADOPTED BY THE SELLER AND GIVEN LEGAL PROTECTIO (DTI)
TRADE MARK
RECOGNIZED BY SIGHT BUT CANNOT BE EXPRESSED/FORMS OF SYMBOLS
BRAND MARK
NAME OR MARK THAT IS INTENDED TO IDENTIFY THE SELLER PRODUCT
BRAND
COMPETITORS POSITIONING
COMPETITION
NEEDS OF THE MARKET THROUGH ANALYSIS
MARKET NEEDS
TYPE OF CUSTOMERS THAT ARE FOCUSED WITHIN THE MARKET
TARGET MARKET
PROCESS OF DIVIDING INTO SEGMENTS WITH SIMILAR CHARACTERISITCS
SEGMENTATION
A STATISTICAL CHARACTERISTICS OF HUMAN POPULATION
DEMOGRAPHICS
A QUANTITATIVE AND QUALITATIVE ASSESSEMENT OF A MARET ABILITY TO RESPOND POSITIVELY
MARKET ANALYSIS
DETERMINE THE BEST RESEARCH IN THE AREA OF DISSEMINATING INFORMATION
PROMOTIONAL RESEARCH
TEST THE NEW OR REVISED PRODUCTS OR COMPLETING TEST MARKETING
PRODUCT RESEARCH
DETERMINES THE IDEAL PRICE FOR THE PRODUCT
PRICING RESEARCH
GROUP CUSTOMER BY SIMILAR CHARACTERISTICS OR SIMILAR PURCHASE BEHAVIOUR
MARKET SEGMENTATION
DETERMINES ON HOW TO TRANSFER THE PRODUCT FROM THE MANUFACTURER TO ULTIMATE USER
DISTRIBUTION RESEARCH
PERCENTAGE OF TOTAL SAKES VOLUME IN A MARKET CAPTURED BY A BRAND
MARKET SHARE
ESTIMATED MAXIMUM TOTAL SALE REVENUE OF ALL SUPPLIER
MARKET POTENTIAL
DESCRIBES ATTRIBUTE OF THE BUYER IN MAKING DECISION RELATED IN PURCHASING A CERTAIN PRODUCT
MARKET CHARACTERISTIC
THE IMPRESSION IN THE CONSUMERS MIND OF A BRAND
BRAND IMAGE
PEOPLE WHO HAVE NOT YET PURCHASED
PROSPECTS
PEOPLE IN YOUR TARGET MARKET WHO ARE NOT CURRENTLY LOOKING FOR A SOLUTION
TARGET MARKET USER
PEOPLE WHO HAVE ALREADY PURHCASED THE PRODUCT
EXISTING CUSTOMER
THE ONLINE AND OFFLINE EXPERIENCES ARE INTERWINED AS CONSUMERS NAVIGATE THEIR DAILY LIVES SEAMLESSLY
SEAMLESS SENSATION
PEOPLE WHO VALUE NEARBY LOCATIONS
CONVENIENCE SHOPPER
SEEKS HIGH VALUE ON CUSTOMER SERVICE
SERVICE OR FEATURE SHOPPER
PEOPLE WHO ARE INTRESTED IN PRESTIGIOUS(SIGNATURE) BRANDS. WILLING TO PAY AT ANY PRICE
STATUS SEEKER
WILLING TO PAY FAIR PRICES FOR PRODUCS/ BRANDS ARE SUPERIOR TO OTHERS
BRAND LOYAL CUSTOMER
GROUP IN INTRESTED IN THE BEST DEAL FOR A PRODUCT/ COMMONLY CALLED AS ‘‘PRAKTIKAL’’ AND PRICE CONCIOUS
PRICE SHOPPER
FREQUENCY OF PRODUCT PURCHASE AND SHOPPING BEHAVIOUR OF THE TARGET MARKET
BEHAVIOURAL FACTOR
INCOME LEVEL, AGE. GENDER
DEMOGRAPHIC FACTOR
THE BUYER OF THE PRODUCT
TARGET MARKET
