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CM3 > EC1 > Flashcards

EC1 Flashcards

1
Q

A MODEL OF THE INVENTION THAT PUTS INTO PRACTICE

A

PROTOYPE

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2
Q

PRODUCTS THAT CONSUMERS FEEL ARE WORTH THE TIME AND EFFORT

A

SHOPPING PRODUCTS

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3
Q

ARE THE LOWEST RISK AND LOWEST EFFORTS

A

CONVENIENCE PRODUCTS

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4
Q

ENABLES THE OWNER TO COMMUNICATE THE BENEFIT OF HIS PRODUCT

A

POSITIONING

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5
Q

ENABLES CUSTOMERS TO EASILY DISTINGUISH ONE PRODUCT FROM ANOTHER

A

IDENTIFICATION

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6
Q

ENABLES THE OWNER OF THE BRAND NAME TO ENJOY THE GOODWILL

A

PROTECTION

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7
Q

WHERE A NEW BRAND NAME IS ATTACHED TO A NEW PRODUCT

A

INTRODUCTION OF NEW BRAND NAME

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8
Q

EXTENSION OF THE BRAND NAME TO NEW OR MODIFIED PRODUCT

A

INTRODUCTION OF BRAND EXTENSION

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9
Q

BRAND NAMES ARE EXTENDED INTO NEW FORMS AND SIZES OF AN EXISTING PRODUCT CATEGORY

A

INTRODUCTION OF LINE EXTENSION

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10
Q

BRANDING WITH THE COMPANY NAME ALONE

A

THE COMPANY NAME ALONE

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11
Q

BEST SUITED FOR MARKETING PRODUCTS THAT ARE RELATED IN QUALITY AND USE

A

COMPANY NAME COMBINED WITH THE PRODUCT NAME

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12
Q

TERMED AS FAMILY BRANDING/ SIMPLE AND LESS EXPENSIVE

A

SEPERATE NAME FOR EACH PRODUCT

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13
Q

ALSO CALLED CO-BRANDING/CARRIES THE BRAND NAME

A

MIDDLEMANS STRATEGY

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14
Q

MANUFACTURERS HAVE TO ESTABLISH A WIDE DISTRIBUTION SYSTEM

A

PRODUCERS STRATEGY

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15
Q

BRAND THAT HAVE BEEN ADOPTED BY THE SELLER AND GIVEN LEGAL PROTECTIO (DTI)

A

TRADE MARK

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16
Q

RECOGNIZED BY SIGHT BUT CANNOT BE EXPRESSED/FORMS OF SYMBOLS

A

BRAND MARK

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17
Q

NAME OR MARK THAT IS INTENDED TO IDENTIFY THE SELLER PRODUCT

A

BRAND

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18
Q

COMPETITORS POSITIONING

A

COMPETITION

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19
Q

NEEDS OF THE MARKET THROUGH ANALYSIS

A

MARKET NEEDS

20
Q

TYPE OF CUSTOMERS THAT ARE FOCUSED WITHIN THE MARKET

A

TARGET MARKET

21
Q

PROCESS OF DIVIDING INTO SEGMENTS WITH SIMILAR CHARACTERISITCS

A

SEGMENTATION

22
Q

A STATISTICAL CHARACTERISTICS OF HUMAN POPULATION

A

DEMOGRAPHICS

23
Q

A QUANTITATIVE AND QUALITATIVE ASSESSEMENT OF A MARET ABILITY TO RESPOND POSITIVELY

A

MARKET ANALYSIS

24
Q

DETERMINE THE BEST RESEARCH IN THE AREA OF DISSEMINATING INFORMATION

A

PROMOTIONAL RESEARCH

25
Q

TEST THE NEW OR REVISED PRODUCTS OR COMPLETING TEST MARKETING

A

PRODUCT RESEARCH

26
Q

DETERMINES THE IDEAL PRICE FOR THE PRODUCT

A

PRICING RESEARCH

27
Q

GROUP CUSTOMER BY SIMILAR CHARACTERISTICS OR SIMILAR PURCHASE BEHAVIOUR

A

MARKET SEGMENTATION

28
Q

DETERMINES ON HOW TO TRANSFER THE PRODUCT FROM THE MANUFACTURER TO ULTIMATE USER

A

DISTRIBUTION RESEARCH

29
Q

PERCENTAGE OF TOTAL SAKES VOLUME IN A MARKET CAPTURED BY A BRAND

A

MARKET SHARE

30
Q

ESTIMATED MAXIMUM TOTAL SALE REVENUE OF ALL SUPPLIER

A

MARKET POTENTIAL

31
Q

DESCRIBES ATTRIBUTE OF THE BUYER IN MAKING DECISION RELATED IN PURCHASING A CERTAIN PRODUCT

A

MARKET CHARACTERISTIC

32
Q

THE IMPRESSION IN THE CONSUMERS MIND OF A BRAND

A

BRAND IMAGE

33
Q

PEOPLE WHO HAVE NOT YET PURCHASED

A

PROSPECTS

34
Q

PEOPLE IN YOUR TARGET MARKET WHO ARE NOT CURRENTLY LOOKING FOR A SOLUTION

A

TARGET MARKET USER

35
Q

PEOPLE WHO HAVE ALREADY PURHCASED THE PRODUCT

A

EXISTING CUSTOMER

36
Q

THE ONLINE AND OFFLINE EXPERIENCES ARE INTERWINED AS CONSUMERS NAVIGATE THEIR DAILY LIVES SEAMLESSLY

A

SEAMLESS SENSATION

37
Q

PEOPLE WHO VALUE NEARBY LOCATIONS

A

CONVENIENCE SHOPPER

38
Q

SEEKS HIGH VALUE ON CUSTOMER SERVICE

A

SERVICE OR FEATURE SHOPPER

39
Q

PEOPLE WHO ARE INTRESTED IN PRESTIGIOUS(SIGNATURE) BRANDS. WILLING TO PAY AT ANY PRICE

A

STATUS SEEKER

40
Q

WILLING TO PAY FAIR PRICES FOR PRODUCS/ BRANDS ARE SUPERIOR TO OTHERS

A

BRAND LOYAL CUSTOMER

41
Q

GROUP IN INTRESTED IN THE BEST DEAL FOR A PRODUCT/ COMMONLY CALLED AS ‘‘PRAKTIKAL’’ AND PRICE CONCIOUS

A

PRICE SHOPPER

42
Q

FREQUENCY OF PRODUCT PURCHASE AND SHOPPING BEHAVIOUR OF THE TARGET MARKET

A

BEHAVIOURAL FACTOR

43
Q

INCOME LEVEL, AGE. GENDER

A

DEMOGRAPHIC FACTOR

44
Q

THE BUYER OF THE PRODUCT

A

TARGET MARKET

45
Q
A

CM3 (2 decks)

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