EBS Business Terms Flashcards
Accommodation
A place for guests to stay.
Amenities
Things provided for the convenience of guests to make their stay comfortable.
Attractions
Places that draw tourists by either catering to their needs and wants or having a feature of interest.
Close-ended question
A type of question that can be answered quickly by choosing from a set of options.
Competitors
Businesses that provide the same or similar products and services.
Customer
A person who buys goods and services from a business.
Customer Experience
Entire interaction between a business and its customers.
Deadline
A date or time a task must be completed by.
Destinations
Places tourists travel to.
Effective communication
Occurs when the receiver understands the intended message from the sender.
Facilities
Buildings, equipment or services that are provided to cater to the needs of customers.
Good-producing businesses
Uses resources to make goods that can be seen and touched.
Goodwill
Positive ideas or feelings that the public has towards a business, its products and its staff.
Interviewer
Someone who conducts a survey.
Local brands
Brand started and owned by Singaporeans which includes fashion apparel, shoes, food and confectionary.
Miscommunication
Occurs when the receiver interprets a message differently from what the sender wanted to say.
Needs
Goods and services that are necessary for survival. Examples of basic needs are food. water, clothing and housing.
Open-ended question
A type of question that respondents can create their own answers to.
Press release
A written statement by businesses that is sent to reporters. It usually contains factual information about a business or its products.
QR Code
Stands for “quick response code”. It is used to provide easy access to information through a mobile phone.
Questionnaire
A list of questions used to collect information from respondents.
Receiver
A person who makes sense of the message directed at him or her.
Related products
Goods or services that are often used together with the product that the customer is already going to buy.
Respondent
Someone who replies to a survey.
Retailers
Businesses that sell goods and services directly to customers.
Revenue
Total sales = Revenue
Revenue - Cost = Profit
Savvy customers
know exactly what they are buying and who they are buying from.
Sender
A person who creates a message and directs it to someone.
Service-providing business
Provide services that are not tangible but can be experienced when sellers interact with customers.
Target market
Group of customers with similar needs and wants that a business chooses to serve.
Total sales
Total sales = Revenue
Tourists
Travelers who go from one place to another for enjoyment or for business.
Trends
Changes in the world that will affect/impact a business and its customers.
Wants
Goods and services that are NOT necessary for survival but we would like to have. Examples of wants are game consoles, brand-name shoes and bags, high-end smartphones.
