EBS Business Terms

Question 1

Accommodation

Answer 1

A place for guests to stay.

Question 2

Amenities

Answer 2

Things provided for the convenience of guests to make their stay comfortable.

Question 3

Attractions

Answer 3

Places that draw tourists by either catering to their needs and wants or having a feature of interest.

Question 4

Close-ended question

Answer 4

A type of question that can be answered quickly by choosing from a set of options.

Question 5

Competitors

Answer 5

Businesses that provide the same or similar products and services.

Question 6

Customer

Answer 6

A person who buys goods and services from a business.

Question 7

Customer Experience

Answer 7

Entire interaction between a business and its customers.

Question 8

Deadline

Answer 8

A date or time a task must be completed by.

Question 9

Destinations

Answer 9

Places tourists travel to.

Question 10

Effective communication

Answer 10

Occurs when the receiver understands the intended message from the sender.

Question 11

Facilities

Answer 11

Buildings, equipment or services that are provided to cater to the needs of customers.

Question 12

Good-producing businesses

Answer 12

Uses resources to make goods that can be seen and touched.

Question 13

Goodwill

Answer 13

Positive ideas or feelings that the public has towards a business, its products and its staff.

Question 14

Interviewer

Answer 14

Someone who conducts a survey.

Question 15

Local brands

Answer 15

Brand started and owned by Singaporeans which includes fashion apparel, shoes, food and confectionary.

Question 16

Miscommunication

Answer 16

Occurs when the receiver interprets a message differently from what the sender wanted to say.

Question 17

Needs

Answer 17

Goods and services that are necessary for survival. Examples of basic needs are food. water, clothing and housing.

Question 18

Open-ended question

Answer 18

A type of question that respondents can create their own answers to.

Question 19

Press release

Answer 19

A written statement by businesses that is sent to reporters. It usually contains factual information about a business or its products.

Question 20

QR Code

Answer 20

Stands for “quick response code”. It is used to provide easy access to information through a mobile phone.

Question 21

Questionnaire

Answer 21

A list of questions used to collect information from respondents.

Question 22

Receiver

Answer 22

A person who makes sense of the message directed at him or her.

Question 23

Related products

Answer 23

Goods or services that are often used together with the product that the customer is already going to buy.

Question 24

Respondent

Answer 24

Someone who replies to a survey.

Question 25

Retailers

Answer 25

Businesses that sell goods and services directly to customers.

Question 26

Revenue

Answer 26

Total sales = Revenue

Revenue - Cost = Profit

Question 27

Savvy customers

Answer 27

know exactly what they are buying and who they are buying from.

Question 28

Sender

Answer 28

A person who creates a message and directs it to someone.

Question 29

Service-providing business

Answer 29

Provide services that are not tangible but can be experienced when sellers interact with customers.

Question 30

Target market

Answer 30

Group of customers with similar needs and wants that a business chooses to serve.

Question 31

Total sales

Answer 31

Total sales = Revenue

Question 32

Tourists

Answer 32

Travelers who go from one place to another for enjoyment or for business.

Question 33

Trends

Answer 33

Changes in the world that will affect/impact a business and its customers.

Question 34

Wants

Answer 34

Goods and services that are NOT necessary for survival but we would like to have. Examples of wants are game consoles, brand-name shoes and bags, high-end smartphones.