Early Printing Flashcards

1
Q

What is the earliest form of written communication?

A

marks on clay

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2
Q

The spread of knowledge across ancient civilization brought mass ____ and mass _____

A

education and communication

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3
Q

Printing with moveable types

A

typography

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4
Q

Printers ran the first ____ line

A

assembly

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5
Q

Typography was also the first handicraft that was ____

A

mechanized

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6
Q

Back then reading meant

A

reading aloud or listening

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7
Q

Prose was ___ rather than visual

A

oral

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8
Q

Printing’s first purpose is for ___

A

prayers and liturgical ceremonies

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9
Q

Printing transform the ____ and ____ structures from feudalism to _____ capitalism

A

political, economic, mercantile

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10
Q

Printed books led to the growth of ____ class of merchants and artisans

A

middle

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11
Q

Declarations of ___ rights and to governments based on ____ and ____

A

human, laws, constitution

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12
Q

By providing the means for spreading information to a broad segment of the population printing set the basis for

A

democracy

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13
Q

But along with it, ___ and ____ also followed

A

censorshp, dictatorship

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14
Q

Centuries before Gutenberg’s invention people in china were carving images or texts into blocks of ___ and ___

A

wood, clay

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15
Q

He also made use of a clay used for ____ or _____

A

crushing olives, smoothing clay

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16
Q

the ____ ____ was the superior printing system that used hard metal puches to make soft lead types and an ___ based ink

A

gutenberg press, oil

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17
Q

The availability of ___ mills enabled the printing of books

A

paper

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18
Q

Paper was used in ___ until Buddhist priests carried it to ___ and ___

A

China, Korea, Japan

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19
Q

Jean Montgolfier escaped from Damascus as a ____ and set up the first ___ ___ in Europe

A

slave, paper mill

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20
Q

The supply of ___ to make paper was far greater than the supply of ____ for parchment and vellum

A

rags, sheepskin

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21
Q

But paper is less ____ that parchment

A

durable

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22
Q

Three events in the modern age:

A

bubonic plague, ice age, fanaticisim and revolts

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23
Q

___ ____ church windows carried the only history most people knew

A

stained glass

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24
Q

_____ culture deeply affected the manner of composing and writing

A

manuscript

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25
Q

What marked the growth of the modern age?

A

literacy

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26
Q

the more ____, the more literacy

A

printing

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27
Q

the more___, the more printing

A

literacy

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28
Q

What are the main topics of the first published books:

A

religious, secular, entertainment, information

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29
Q

the demand for books increased as schools multiplied and ____ literacy rose

A

vernacular

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30
Q

the easier to read printed texts prompted ___ and ____ ____

A

silent and quicker reading

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31
Q

the invention of the ____ encouraged silent reading, privacy, and separation from other

A

chimney

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32
Q

a genuine middle class

A

merchant class

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33
Q

____ birth mattered less and ther ability to read and write mattered more

A

noble

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34
Q

Gutenbergs invention soon splintered knowledge into

A

specialties

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35
Q

Some scholars who already had access to learning denounced the printing as a

A

disrespectful vulgarization

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36
Q

Education was transformed from “learning by doing” to

A

learning by reading

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37
Q

in many homes the ___ and ____ were the only books to be found

A

bible, almanac

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38
Q

The _____ _____ was a religious movement that reformed the dominant roman catholic church

A

protestant reformation

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39
Q

______ was the first to use the printing press to attack the practices of the roman catholic church

A

Lutheranism

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40
Q

_____ was the first movement to exploit the potential of the printing press as a mass medium

A

Protestantism

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41
Q

it was also the first movement to use the new press for ____ against established institution

A

propaganda

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42
Q

Luther translated the ___ ____ into verman vernacular so ordinary people can understand

A

new testament

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43
Q

the ____ of 1543 during the reign of ___ VIII prohibited any unlincesed person to read or discuss in a public assembly any annotated Bible

A

act, henry

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44
Q

the ____ introduced the clasical literature of Greece and rome to a Western Eurpoe that had been largely unaware of the ancient books

A

Renaissance

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45
Q

Printers produced engraved ___ and ____ text at the height of global exploration

A

engraved, geography

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46
Q

The map encouraged ____ and furthern exploration and reassured ____

A

commerece, investors

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47
Q

most literate professions:

A

printers, surgeons, medicine dispensers

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48
Q

least literate professions:

A

construction trade, food occupation, gardeners, unskilled day workers

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49
Q

McLuhan identifeis the arrival of printing not only as a cause of ____ but also the ____ to government

A

nationalism, opposition

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50
Q

___ and ___ became boundaries of both inclusion and separation

A

grammar, spelling

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51
Q

since the invention of printing, communication media have been an element of all ___

A

wars

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52
Q

when ____ preached about salvation through study and see;f-knowledge, their books were burned by church authorities who demanded that only the bible could be the source of knowledge and only the church hierarchy were permitted to access it

A

Gnostics

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53
Q

The church was worried that the monks would be lost to ___

A

heresy

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54
Q

____ of Prohibited Books banned the printing of books that lacked the Church’s approval

A

Index

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55
Q

_____ a well known book burner, publicly burned books, art projects, and even cosmetics in the “bonfire of ____”

A

Savonarola, vanities

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56
Q

One of the few havens for printers and writers was ____

A

Holland

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57
Q

___ law prohibited the transportation or delivery of pornography

A

comstock

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58
Q

he began a one man anti porn crusade

A

Anthony Comstock

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59
Q

reading ___ was an indulgence leading to a moral decline

A

novels

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60
Q

____ franklin in his (name of publication) challenged the government and religious authority, for which he was jailed for 1 month had the publication suppressed

A

james, the new england courant

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61
Q

After benjamin franklin was released he helped set up a separate ____ service for the new nation

A

postal

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62
Q

Benjamin Franklin wanted to be the first American to publish a magazine but he was surpassed by a_____ B____

A

Andrew Bradford

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63
Q

Colonists read the idea that citizens have a social contract with their governments so they imposed ____ without ____

A

taxes without representation

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64
Q

The ____ act of 1765 required newspapers, magazines, and legal documents to be printed on paper from London that carried a revenue stamp

A

stamp act of 1765

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65
Q

Taxes on tea and molasses led to street demonstrations and organized violence such as the famed ____ ____ ___

A

Boston Tea Party

66
Q

The best paper available came from english mills. when it shut off during the revolution, the colonial paper mills did their best with available ____ ____

A

cloth rags

67
Q

Benjamin Franklin’s own son William, outspoken Tories

A

Loyalist

68
Q

The rebels known as _____ did not hesitate to criticize and raid tory newspapers who are against revolutionary sentiment. They even forced them to stop publication

A

Patriots

69
Q

John Milton published the Areopagitica, a plea for

A

freedom

70
Q

____ and ____ act threatened two years of imprisonment and a fine for those who would print or publish any false,scandalous writing against the government or president

A

Alien and Sedition

71
Q

The Sedition act was generally supported by the ____ and opposed by the Jeffersonian ___

A

Federalists, democrats

72
Q

The ____ of cities in the United States saw weekly newspapers increase in ___

A

growth, circulation

73
Q

__ formed to include unskilled workers and to express a willingness to strike

A

Unions

74
Q

____ party built in oppsition to the _____-oriented whigs, found strong support among workers

A

Democrat, business

75
Q

Sometimes money to start newspapers were handed out ___ to supporters of the party that gained power

A

selectively

76
Q

the olderst existing book

A

the diamond sutra

77
Q

_____ is a publication that devoted itself entirely to the abolition of slavery

A

The Liberator

78
Q

____ made slaveholders uneasy when they reflected on the idea that slaves might acquire enough knowledge to be dangerous

A

literacy

79
Q

A federal law forbade anyone except a free white man to carry the mail fearing an organized ___ ____

A

slave uprising

80
Q

An international economic depression ____ of 1873 lasted six years

A

panic

81
Q

political issues that filled newspaper pages

A

reform of the banks and money supply, interest rates, railroad regulation

82
Q

_______ ____ a publication, envisioned a “new south” to build up ___ and integrate southern states into the union but his views were mainly of ______

A

Atlanta constitution, industry, white superiority

83
Q

mass ____ with advertising in magazines, newspapers increased the demands leading to the mass _____ that supported the mass ____ of goods

A

marketing, consumption, production

84
Q

Working class children were sent to school where they learned the 3Rs

A

Reading, wRiting, ‘Rithmetic

85
Q

______ _____ brought up grueling labor for long hours, break up of families, machinery accident, job insecurity, spurts in food prices, lack of support for illness and old age

A

industrial revolution

86
Q

new _____ added to the store of knowledge and culture so wealthy young Americans did not need to travel to europe to _____

A

universities, finish their education

87
Q

The _____ ____ of 1862 signed by _____ ____ created _____ ____ to teach _____, _____, ____

A

Morril act, abraham lincoln, state colleges, agriculture, engineering, military tactics

88
Q

The _____ ___ delivered as much paper in two days as hand labor did in three months

A

continuous roll

89
Q

_____ ____, a single column layout bound by column roules

A

tombstone layout

90
Q

_____, a noisy centerpiece of newspaper production

A

linotype

91
Q

The first daily newspapers were published in ____

A

europe

92
Q

most newspapers either promoted issues of a ____ ___ or ____

A

political party, commerce

93
Q

some newspapers publishers required an annual _____

A

annual subscription

94
Q

The ____ Magazine published especially for the ____ class, it developed American _____

A

penny, working, readership

95
Q

The Sun, owned by ____ ___, who had no previous experience in journalism, reached out to large segment of population who had little interest in business or national politics but had a thirst for ___ ____ and ____ ____

A

Benjamin Day, gossip, sensation, local news

96
Q

the ____ ___ satisfied the thirst for sensation

A

penny press

97
Q

_____ ____ a business of funelling information to large numbers of people form a limited number of providers

A

penny press

98
Q

News came to have a value as a ____ instead of merely supplying the basis for ____ _____

A

commidity, political partisanship

99
Q

the penny press ___ were an integral part of the industrial revolution through which its readers were living for the manufacture of consumer goods required their purchase and that meant informing and convincing buyers

A

ads

100
Q

the penny press did not really compete with the more expensive traditional commercial or political newspapers but rather competed for the ____ ____ coins against small businesses

A

working man

101
Q

New York Tribune’s editor ____ ____ preferred political news and became a leader in the abolitionist struggle to end slavery

A

horace greeley

102
Q

the ____ ___ ___ expressed moderate political views and thoughtful news reports

A

new york times

103
Q

Before the penny press, newspapers employed few ____. News gathering had always been done by ____

A

reporters, editors

104
Q

News reporters become regarded with a special ____ of ____

A

stamp of authenticity

105
Q

The practice of ____ ____ by the reporters and news outlets followed

A

active investigation

106
Q

In response, organizations learned ways to cope with an interviewere’s questions through ____ ____

A

public relations

107
Q

Congress gave newspapers favored ____ ___, ____-free exchanges

A

mailing rates, postage-free

108
Q

_____ replaced the slow sailing ships so they were delivering foreign news sooner

A

steamships

109
Q

_____ ___ referred to the yellow coat a child cartoon character wore and identified newspapers that feature sensational crime and scandal

A

Yellow journalism

110
Q

____ ____ Hearst, owner of New York Journal, once championed progressive reforms such as labor union rights but later would be marked by reactionary views such as isolationism and opposition to the United Nations

A

William Randolph Hearst

111
Q

___ and ___ was engaged in a circulation war

A

Hearst and Pulitzer

112
Q

What distinguished pulitzer was the ___ and ___. beyond providing dry information, his reporters told ___

A

narrative and color, stories

113
Q

Elizabeth Cochrane’s pseudonym. She crusaded for liberal causes, taxing large incomes and against business monopolies

A

Nellie Bly

114
Q

Pulitzer reached ____ communities

A

immigrant

115
Q

Elizabeth’s first hand accounts in an insane asylum urged the city to___

A

allocate money for it’s hospitals and brutal nurses were transferred

116
Q

_____ ____ is a belief held by Americans that their nation was divinely favored to dominate and spread influence across the continent

A

manifest destiny

117
Q

Chicago Tribune a bastion of _____ journalism

A

conservative

118
Q

President ______ ____ called investigative journalists _____ as an insult

A

theodore roosevelt, muchrakers

119
Q

Offended and shamed at first, the reporters in time would consider it a ___ of ____

A

badge of honor

120
Q

The _____ exposed filthy conditions in the meat-packing industry

A

The jungle

121
Q

an expose of patent medicines that were made up of either useless or harmful ingredients led to the ____ ____ and ____ act

A

Pure food and drug act

122
Q

____ ___ began as a news gathering cooperative of New york newspaper where members agreed to exchange news and share costs

A

associated press

123
Q

____ ___ (UP) and ____ ____ ___ (INS) competed with AP

A

United Press, International News Service

124
Q

____ got a foothold when they were the first to report in Europe about the assassination of Abraham Lincoln

A

Reuters

125
Q

News kinds of mediated communication (movies, broadcasting) were popular in the ___ ___

A

Jazz Age

126
Q

_______, a publicist, argues that industry is best served by a policy of ____ and _____ bot vy trying to hide news of damaging event

A

Ivy Lee, openness and frankness

127
Q

the line between ____ and ____ was frequently crossed in the never-ending quest for more readership

A

information and entertainment

128
Q

Since most news has been historically transmitted ___ to ____, newspaper had to compete with each other. ____ for premium access was the answer

A

mouth to ear, paywalls

129
Q

The mainstream press was not able to cover all events so an ____ press provided the readers with it

A

alternative

130
Q

____ ____ gave voice to african americans terrorized into silence by lynchings

A

Ida B. Wells

131
Q

___ ____ newspapers served the large immigrant communities

A

foreign-language

132
Q

____ ____ wrote the first modern newspaper editorial, He is considered as the founder of English ____ and founder of modern ___. He was also a spy for an English ____ ministry

A

Daniel Defoe, novel, journalism

133
Q

Without ____ or the ___ considerations given to newspaper, magazine survival was difficult

A

advertisements, postal

134
Q

____ magazines and those aimed at working class were examples of the ___ that specialized magazines brought to a community

A

religious, fragmentation

135
Q

____ ____ magazines, reached out to members of the family with latest trends, fiction, pictures, and exposes

A

popular taste

136
Q

_____ enabled magazines to charge cheaper for the production compared to wood engravings

A

photoengraving

137
Q

newspapers address a _____ community, magazines connect ____ ____

A

geographic, shared interest

138
Q

in the history of magazines, targetting a ____ ____ succeeds better than trying to reach the most diverse audience

A

specific readership

139
Q

The books were namend pulp piction because of the use of

A

wood pulp

140
Q

The English ____ set standards for literature because of written topics of middle class issues

A

novel

141
Q

These novels influence ____ and set ____ of conduct

A

behavior, standards

142
Q

2 guilds/clubs which became a new way to sell books to middle class readers

A

book of the month, the literary guild

143
Q

_______ ___________ _____, fitting into a worker’s shirt pocket, the booklets aimed at getting literature to a wide audience

A

little blue books

144
Q

____ are published on personal subjects ans the publishers own interest. the motive is ___-____, not profit

A

zines, self-expression

145
Q

____ ___ received a patent for a writing machine but did not construct one

A

Henry mill

146
Q

__ ___ designed a workable machine that sent keys moving up to a print point

A

Christopher Sholes

147
Q

___ ___ ___ made electric typewriters

A

IBM

148
Q

Mass advertising began during the ____ ____

A

Industrial revolution

149
Q

the ____ ___ is the vehicle for advertising of factory goods

A

national magazine

150
Q

____ humanized the products that were advertised

A

Radio

151
Q

The ____ ____ prohibited obtaining information, recording pictures, or copying descriptions of any information relating to the national defense with intent or reason to believe that the information may be used for the injury of the United States

A

Espionage act

152
Q

tabloid-style newspaper

A

penny press

153
Q

Marthin Luthers writing which sparked religious reform

A

95 theses

154
Q

newspaper that aided the political revolution in the philippines

A

la solidaridad

155
Q

chinese monk who first invented moveable types

A

bi sheng

156
Q

created his own set of moveable characters

A

Wang Chen

157
Q

first mass prodcued booklet from china used for farmin g practices and treatise

A

Nung Shu

158
Q

inexpensive, easy to read novels

A

dime novels

159
Q

inventor of rotary press

A

richard hoe

160
Q

book on catholicism, the first printed book in the philippines

A

doctrina christiana

161
Q

first news paper in the philippines

A

del superior govierno