E9 Flashcards

1
Q

Data science tasks can be split into two groups

A
  • Unsupervised methods

- Supervised methods

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2
Q

Main difference unsupervised methods and supervised methods

A

Unsupervised: There is NO specific target variable

Supervised: There is a specific target variable

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3
Q

Unsupervised methods

A
  1. Affinity Grouping
  2. Similarity Matching
  3. Clustering
  4. Sentiment Analysis
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4
Q

Supervised methods

A
  1. Predictive Modeling

2. Causal (Explanatory) Modeling

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5
Q

Affinity Grouping

A

a.k.a. associations, market-baset analysis

Which items are commonly purchased together?

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6
Q

Similarity Matching

A

Which other companies are similar to ours?

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7
Q

Clustering

A

Do my customers form natural groups?

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8
Q

Sentiment Analysis

A

What is the sentiment of my users?

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9
Q

Predictive Modeling

A
  • Will customer X default on her loan?
  • Which customer accounts have been defrauded?
  • How much will client X spend?
  • Who might be “friends” in our social networking site?
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10
Q

Causal (Explanatory) Modeling

A
  • How much does one additional year of education contribute to a person’s income?
  • How much would client X spend if I gave her a discount?
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