E2 Flashcards
Defining strategy and strategic management.
Course of action, incl resources to achieve specific objectives and a strategic plan as a statement of long term goals.
Core areas of strategic management.
5 Questions of Druker
Mintzbergs 5 Ps
Framework: Mission, Objectives, SWOT, Options
Levels of strategy within organisations.
Corporate, Business, Functional
Stages in the rational approach to strategy developments.
Mission Objectives (Internal, external, stakeholder appraisal) Generate Options Strategic Choice Plan Implementation Review and Control
Intended, emergent, logical incrementalism, and political approaches to strategy.
Intended: planned
emergent: unplanned (try and error)
logical incrementalism: adapt strategy through amendments
political approaches: power struggle, negoiations
Resource-based view – resources and competencies, internal value
and dynamic capabilities.
inside-out approach
valuable, rare, imperfect imitable, substitutability
Strategy development in different contexts, e.g. SMEs, public sector, not-for-profit.
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Strategy and structure.
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The concept of competitive advantage.
Customer level choice Degree of competition New products Profitability Level of market collusion
Generic competitive strategies.
Porter:
Desirable feature
Hard to reach
Maintainable advantage
Value, rarity, inimitability, non-substitutability as bases of competitive advantage.
drive competitive advantage
Achieving sustainable competitive advantage.
Cost
Differentiation
Focus (niche)
The macro and micro environments.
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LoNGPEST(EL) analysis and its derivatives.
Local
National
Global
Political
Economical
Social
Technological
Environmental
Legal
Globalisation.
The process of international integration arising from the interchange of world views, products, ideas and other aspects of culture.
Country and political risk factors.
COUNTRY Political interference, stability Socioeconomic infrastructure culture attitude to foreign business
POLITICAL nationalisation taxes capital controls terrorism legislation stability contract cancellation lobby groups FX rates interest rates
Emerging markets.
BRICS
Porter’s Diamond and its use for assessing the competitive advantage of nations.
Factor conditions are human resources, physical resources, knowledge resources, capital resources and infrastructure. Specialized resources are often specific for an industry and important for its competitiveness.
Specific resources can be created to compensate for factor disadvantages.
Demand conditions in the home market can help companies create a competitive advantage, when sophisticated home market buyers pressure firms to innovate faster and to create more advanced products than those of competitors.
Related and supporting industries can produce inputs that are important for innovation and internationalization. These industries provide cost-effective inputs, but they also participate in the upgrading process, thus stimulating other companies in the chain to innovate.
Firm strategy, structure and rivalry constitute the fourth determinant of competitiveness. The way in which companies are created, set goals and are managed is important for success. But the presence of intense rivalry in the home base is also important; it creates pressure to innovate in order to upgrade competitiveness.
Government can influence each of the above four determinants of competitiveness. Clearly government can influence the supply conditions of key production factors, demand conditions in the home market, and competition between firms. Government interventions can occur at local, regional, national or supranational level
Chance events are occurrences that are outside of control of a firm. They are important because they create discontinuities in which some gain competitive positions and some lose.
Porter’s Five Forces model and its use for analysing the external environment.
Suppliers Customers Market Entrants Substitutes Rivals
Key concepts in competitor analysis.
market size
market growth
market share
The role of competitor analysis.
Help management understand own comp. advantages
competitors past, present and future strategies
basis for own strategies
help forecasting and investing
Approaches to collecting competitor information.
Qualitative
Quantitative
non-financial quantitative
rankings and ratings
Sources, types and quality of competitor data.
Primary (annual reports, news(
Secondary (market research reports, directories)
Third (archives, online)
Analysing and interpreting competitor data.
BCG matrix
Porter - comp. strat, objectives, assumptions, resources
The application of Big Data to competitor analysis.
Velocity
Volume
Variety
Fundamental and contemporary concepts in management.
Forecasting and planning Organising resources Co-ordination Setting objectives Commanding Controlling
Leadership (direction, vision, influence)
The concepts of power, authority, delegation and empowerment.
Power Authority Responsibility Empowerment Delegation
Different approaches to leadership, including personality/traits, style, contingency/situation,
transactional/transformational, distributive.
charismatic
traditional
situational
appointed
autocratic
democratic
laissez-faire
Leadership in different contexts.
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HR policies and procedures.
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Different approaches to employee performance appraisals.
ranking
unstructured
self rating
360 approach
The contribution of coaching and mentoring in enhancing individual and organisational performance.
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Equality and diversity practices.
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Disciplinary and grievance procedures in resolving poor performance.
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