E-Commerce Flashcards
301 Redirect
A way to let search engines and site visitors know that a webpage moved to a new address. Customers who bookmarked your old webpage will be redirected to the new one.
A/B Testing
A/B split testing is a simple process that lets you compare two versions of a webpage so you can determine the most effective strategy. You show Version A and Version B to groups of would-be customers during the same time frame to learn which approach nets the higher conversion rate.
Address Verification Service (AVS)
A service that credit card processors implement to verify that the billing addresses of your customers match the addresses on their credit card statements.
Affiliate Marketing
A marketing strategy in which your ecommerce business partners with online publishers so that they will promote and endorse your products and send customers to your website. Typically, the affiliate receives a fee for every website visitor or sale generated from the promotion.
Assisted Conversations
This Google Analytics report summarizes and ranks the importance of marketing channels in a consumer’s conversion journey. It helps you identify the channels responsible for generating leads and visits to your website so you can nurture would-be customers and convert them.
Attribution Model
In Google Analytics, you want to find out which channels—direct, organic search, referral, email, paid search, other advertising, social, and display—account for your sales.
Last interaction model
The last channel that the customer interacted with before buying receives 100% of the credit for the conversion
Last nondirect click model
All direct traffic is ignored in this model, which credits 100% of the conversion to whatever interaction the customer had before making a purchase.
Last AdWords Click Model
The last AdWords ad that the customer interacted with before buying receives 100% of the credit for the conversion.
First Interaction Model
The first channel that the customer interacted with before buying receives 100% of the credit for the conversion.
Linear Model
Every channel that the customer interacted with before converting receives an equal share of the conversion credit.
Time Decay Model
This one gives most of the credit to the channels the customer interacted with in the time nearest to the sale.
Position-Based Model
This model attributes 40% of the conversion credit to the first interaction, 40% to the last interaction, and the remaining 20% equally across any interactions that occurred between the first and last interactions.
Authorization
The process when your customer’s credit card issuer gives permission and allows a payment transaction to proceed.
Average Order Value
This is the typical amount that your customer spends when visiting your digital storefront.
Average time on site
The typical amount of time your visitor spends on your website within a specified time frame
Billing Address
The address used on a customer’s credit card statement.
Bounce Rate
The percentage of visits to a website where visitors leave after viewing a single page.
Bundling
The grouping of related products or services as a package or solution, often offered at a reduced price, to encourage conversion.
Buy-to-detail rate
A Google Analytics metric that looks at the number of products purchased relative to the number of times the customer viewed product detail pages
Call to Action (CTA)
Call to action (or CTA) is an advertising and marketing tactic that involves providing instruction to the target audience to persuade them to take an action, such as “visit now,” “learn more now,” “subscribe now,” and “get access now.”
Cart Abandonment Rate
Cart abandonment rate is an online shopping metric that shows the rate of potential customers who leave a site before completing their purchases compared to all the shopping carts created.
Cart-to-detail Rate
A Google Analytics metric that looks at products added to a customer’s cart relative to views of product detail pages.
Chargeback
A reversal of a completed credit card transaction—typically because a customer disputes a charge and the merchant’s bank refunds the value of the transaction.
Click-to-open rate (CTOR)
This measure reflects the effectiveness of the message and content in your email in getting recipients to click through and find out more about your business or offer.
Cohort Analysis
An analysis of customer behaviors, during a specified time frame, of a subset of your ecommerce customers that have been segmented from all your visitors based on shared characteristics.
Conversion
When you transform an online store visitor into a paying customer.
Conversion Funnel
A Google Analytics metric that details the events that your customers follow to conversion. It’s called a funnel because a percentage of visitors leave your website at each event along the journey. At conversion, there are fewer potential customers than there were at the start.
