E-Commerce

Question 1

Site Traffic

Answer 1

visitors

Question 2

Conversation Rate

Answer 2

% who place an order

Question 3

Bounce Rate

Answer 3

Those who leave without viewing other pages

Question 4

Order

Answer 4

A single checkout (may be multiple items)

Question 5

Churn Rate

Answer 5

% of customers who stop using the site

Question 6

Organic Search

Answer 6

How many users find you on search engines

Question 7

Paid Search

Answer 7

Paid search

Question 8

Affiliates

Answer 8

Paid traffic from another site

Question 9

Active Customers

Answer 9

customers who have ordered over the past 12 months

Question 10

Average Order Value (AOV)

Answer 10

The number of items per order * price per item

Question 11

Life Time Value (LTV)

Answer 11

Net present value of contribution margin per customer

Question 12

Customer Acquisition Cost (CAC)

Answer 12

Cost to acquire a new customer

Question 13

Total Addressable Market (TAM)

Answer 13

The annual value of all the goods and services in a market

Question 14

Average Revenue Per User (ARPU)

Answer 14

Revenue / # users

Question 15

Net Promoter Score (NPS)

Answer 15

Survey of how likely a customer is recommend

Question 16

Gross Merchandise Value

Answer 16

The value of all goods sold on the site

Question 17

Gross Profit / Margin

Answer 17

some companies include shipping

Question 18

Sell Through Rate

Answer 18

the percent of inventory sold over time

Question 19

EV / Active Customers

Answer 19

(Equity + Net Debt) / # active customers

Question 20

EV / Revenue

Answer 20

(Equity + Net Debt) / Revenue

Question 21

EV / Gross Profit

Answer 21

(Equity + Net Debt / Gross Profit

Question 22

EV / EBIDA

Answer 22

…

Question 23

LTV / CAC

Answer 23

Contribution per Cust

Question 24

Churn

Answer 24

The number of customers who have dropped off over 12 months