e-commerce Flashcards
1
Q
What is the meaning of OTP?
A
Online Travel Platforms
2
Q
What are the common strategies to increase costumer loyalty?
A
room upgrades, free meals and transportation services.
3
Q
What is the negative side of an online promotion?
A
Usually incur a cost that, if uncontrolled, can become unsustainable.
4
Q
What is a usual problem with online-models in OTP?
A
seasonality challenges via online-dynamic calibration
5
Q
What is Geo experiment in online e-commerce?
A
quasi-experimental methodology where non-overlapping geographic regions (geos) are randomly assigned to a control or treatment group.
6
Q
Important metrics at booking?
A
1) bookings over all treated regions across time.
7
Q
What is converstion rate?
A
Number of users that finalize a purchase/booking.
