E Flashcards
Which are the features for the product?
Colour, size and quality
What is the most important thing you want the price to do?
Discourage competition
What is important to consider when setting a price for a service?
Time-based pricing
Physical distribution includes…
Transportation
What is outdoor advertising?
It includes billboards and signs
Mark the disadvantages of online advertising:
Excessive use of promotions
In telemarketing…
You use the phone
What is demand-based pricing?
Pricing that is determined by how much costumers are willing to pay for a product or a service.
When is price skimming used?
When a product is new and unique
What is Discount pricing used for?
To encourage costumers to buy
What is packaging aim?
Protect the product from the time it is produced until it is consumed.
What is sales promotion?
The act of offering an incentive to customers in order to increase sales.
What is telemarketing used for?
A cheap and effective wat to let people know about your business.
What is labeling?
The label is where information about the product is given on the package.
What is not the most important thing you want the price to do
Discourage customers
A new shop has come to the city and and sets the cheapest prices, with promotions, discounts… what type of pricing is this?
Introductory pricing
What is not a type of discount pricing?
Free discount
Which of the types of advertising consist of signs on public transportation.
Transit advertising
Define discount pricing
Reduce to price to make customers buy
What is packaging designed for?
Protecting the product
What is the price
The amount a customer pays for a product or service
What are quantity discounts
Reductions in price based on the purchase of a large quantity
What do we use to identify a product?
Brand
What is a disadvantage of radio advertising?
Radio is purely audio message, and it cannot visually show your product
Which are forms of promotion?
Publicity, sales promotion personal selling and telemarketing
Which is a disadvantage of newspaper advertising?
Newspapers carry so many advertisements that readers may overlook yours
What is personal selling?
Direct communication between a prospective buyer and a sales representative
Product features which customer needs and characteristics will satisfy?
Colors, size, quality (all of them)
What is the most important thing you want the price to do?
Maximize sales, increase profits, discourage competition (all of them)
How do outdoor advertising promote?
With billboards and signs
The three steps of physical distribution are…
Transportation, product storage, handling and packaging
What is telemarketing?
Using the phone to market your product or service.
What is NOT the most important thing you want the price to do?
Originality
Pricing that is determined by considering what competitors charge for the same good or service is called…
Competition-based pricing
Discount pricing is used to encourage customers to…
Buy
Mark the disadvantages of online advertising:
Excessive use of promotions
What is a label?
Is where information about a product is given
What is prestige pricing
Selling at a high price to create a feeling of better quality
When setting setting the price for a service, it is important to consider
The cost of the items and amount of time
Promotional price is
Offering lower prices temporary
Which price shows more quality for a luxurious clock
3000€
What is not a good example of bundling?
A supermarket with a discount in the deodorant
What is not an example of manufacturing business
Zara
Which is not a characteristic of advertising
It is only related to big businesses
Fliers, catalogs, letters and other correspondence are included in…
Direct-mail advertising
Online advertising
E-mail, pop-ups, spam
