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Emprendimiento > E > Flashcards

E Flashcards

1
Q

Which are the features for the product?

A

Colour, size and quality

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2
Q

What is the most important thing you want the price to do?

A

Discourage competition

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3
Q

What is important to consider when setting a price for a service?

A

Time-based pricing

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4
Q

Physical distribution includes…

A

Transportation

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5
Q

What is outdoor advertising?

A

It includes billboards and signs

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6
Q

Mark the disadvantages of online advertising:

A

Excessive use of promotions

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7
Q

In telemarketing…

A

You use the phone

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8
Q

What is demand-based pricing?

A

Pricing that is determined by how much costumers are willing to pay for a product or a service.

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9
Q

When is price skimming used?

A

When a product is new and unique

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10
Q

What is Discount pricing used for?

A

To encourage costumers to buy

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11
Q

What is packaging aim?

A

Protect the product from the time it is produced until it is consumed.

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12
Q

What is sales promotion?

A

The act of offering an incentive to customers in order to increase sales.

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13
Q

What is telemarketing used for?

A

A cheap and effective wat to let people know about your business.

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14
Q

What is labeling?

A

The label is where information about the product is given on the package.

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15
Q

What is not the most important thing you want the price to do

A

Discourage customers

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16
Q

A new shop has come to the city and and sets the cheapest prices, with promotions, discounts… what type of pricing is this?

A

Introductory pricing

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17
Q

What is not a type of discount pricing?

A

Free discount

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18
Q

Which of the types of advertising consist of signs on public transportation.

A

Transit advertising

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19
Q

Define discount pricing

A

Reduce to price to make customers buy

20
Q

What is packaging designed for?

A

Protecting the product

21
Q

What is the price

A

The amount a customer pays for a product or service

22
Q

What are quantity discounts

A

Reductions in price based on the purchase of a large quantity

23
Q

What do we use to identify a product?

A

Brand

24
Q

What is a disadvantage of radio advertising?

A

Radio is purely audio message, and it cannot visually show your product

25
Q

Which are forms of promotion?

A

Publicity, sales promotion personal selling and telemarketing

26
Q

Which is a disadvantage of newspaper advertising?

A

Newspapers carry so many advertisements that readers may overlook yours

27
Q

What is personal selling?

A

Direct communication between a prospective buyer and a sales representative

28
Q

Product features which customer needs and characteristics will satisfy?

A

Colors, size, quality (all of them)

29
Q

What is the most important thing you want the price to do?

A

Maximize sales, increase profits, discourage competition (all of them)

30
Q

How do outdoor advertising promote?

A

With billboards and signs

31
Q

The three steps of physical distribution are…

A

Transportation, product storage, handling and packaging

32
Q

What is telemarketing?

A

Using the phone to market your product or service.

33
Q

What is NOT the most important thing you want the price to do?

A

Originality

34
Q

Pricing that is determined by considering what competitors charge for the same good or service is called…

A

Competition-based pricing

35
Q

Discount pricing is used to encourage customers to…

A

Buy

36
Q

Mark the disadvantages of online advertising:

A

Excessive use of promotions

37
Q

What is a label?

A

Is where information about a product is given

38
Q

What is prestige pricing

A

Selling at a high price to create a feeling of better quality

39
Q

When setting setting the price for a service, it is important to consider

A

The cost of the items and amount of time

40
Q

Promotional price is

A

Offering lower prices temporary

41
Q

Which price shows more quality for a luxurious clock

A

3000€

42
Q

What is not a good example of bundling?

A

A supermarket with a discount in the deodorant

43
Q

What is not an example of manufacturing business

A

Zara

44
Q

Which is not a characteristic of advertising

A

It is only related to big businesses

45
Q

Fliers, catalogs, letters and other correspondence are included in…

A

Direct-mail advertising

46
Q

Online advertising

A

E-mail, pop-ups, spam

Emprendimiento (1 decks)

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