dynamics of imperfect markets Flashcards
what does total revenue equal
Price x Quantity
P xQ
what does average revenue equal
total reveue/quantity
AR=TR divided by number of units sold
Marginal Revenue (MR)
the change total revenue when one extra unit of output is sold
what is always lower than the price of the product except for the first unit sold
the marginal revenue
explain the movements of the MC curve
decreases, reaches a minimum and then increases
explain the movements of the AC curve
decreases, reaches a minimum and then increases
3 examples of imperfect markets
monopolies
oligopolies
monopolistic competition
define the word monopoly
a market structure in which there is only one seller of a good or service that has no close substitutes. entry to the market is completely blocked
what is the demand curve also known as
average revenue curve (AR)
total revenue equation
price x quantity
average revenue
total cost divided by quantity
marginal revenue
it is the change in total revenue when one additional unit has been sold
what effect does a downward sloping demand curve have on the marginal revenue
MR curve runs below the demand curve
the MR curve intersects the horizontal axis at a point that is exactly halfway between the origin and the POI of the demand curve
what will a monopolist have
a pricing policy
when the price decreases what happens to units sold
they increase
why will the monopolist not fix his/her price lower than the centre point of the demand curve
the monopolists total revenue will decrease when the price is in the bottom half of the demand curve
in which type of market is AR=MR=P
perfectly competitive market
what does any point on the monopolies demand curve indicate
the quantity of the product that can be sold and the price at which it will trade
why will MR always be lower than AR
the percentage increase in the quantity demanded is greater than the percentage decrease in price at all points
why are AR and MR 2 different curves
(5)
- in a perfectly competitive market the AR=MR=P
- a monopoly is confronted with a normal market demand curve D=AR
- ant point on the monopolist’s demand curve is an indication of the quantity of the product that can be sold and the price at which it will trade
- MR curve runs below the demand curve with the exception of the first unit
- MR always lower than AR