DTP Theory Flashcards
Name the principles of desktop publishing?
- Balance
- White space
- Contrast
- Rhythm
- Alignment
- Proximity
Name the elements of design within desktop publishing?
- Shape
- Colour
- Line
- Size
- Mass/Weight
- Texture
- Value
Name the Typefaces?
- Serif
- Sans Serif
- Script
What are the arrangements in the typography of the font (the layering of the letters)?
- Base line
- Mean line
- Descender
- Caps line ( Ascender line )
- X-height
- Counter
What is the the space between the lines of text called?
Leading (derived from when strips of lead were used to space the letter blocks in old printing presses)
What is kerning?
The adjustment of space between pairs of letters to make more visually appealing.
What is a camera ready copy?
It is the final layout of a page, looking exactly as it should appear when it is published.
What is flexography?
It’s a form of printing process which utilises a flexible relief plate. It is essentially a modern version of letterpress which can be used for printing on almost any typeface of substrate.
What is a substrate?
Materials you can print on
What are some substrates?
Plastic, metallic films cellophane and paper
Advantages of flexography?
- Prints on a wide variety of absorbent and none-absorbent substrates.
- Millions of impressions can be made.
- Can print more than 10 colours of multiple print stations are used.
- It uses fast drying ink which might be solvent based, water based, water based or UV curable.
- Cost effective
- Changes can be made to the plate easily by making a patch, so that the whole plate does not have to be reproduced.
Disadvantages of flexography?
- Not cost effective in smaller quantities (less than 1000)
- Not suitable for outdoor use (limited to months).
- High plate and die costs.
- Ink fade in UV light.
- halftones and small text do not print particularly well as the ink tends to spread or seep through to the sides.
What is offset lithography?
It is a printing technique which is widely used around the world. Most books, newspapers, and magazines are printed using offset lithography, and this print technique is widely regarded as the workhorse of printing, because it is fast, efficient, cheap, and relatively easy. The offset n the name refers to the fact that the ink is transferred to a separate surface before being applied to the paper.
Advantages of offset lithography?
- The most cost efficient and fastest method of printing with modern presses able to cope with more than just the normal four colour with up to five and perhaps six colours allowing for the use of special links e.g fluorescent, gold, silver etc.
- Cost - offset printing is the cheapest method to produce high quality printing in commercial printing qualities.
- Consistent high quality images.
- Longer printing plate life than on direct litho presses as there is no direct contact between the plate and the printing surface.
Disadvantages of offset lithography?
- Time and cost associated with producing plates and printing press set up. As a result, a very small quantity printing jobs are not cost effective.
- plates have to be properly cared for or they can quickly deteriorate.
