DTP

Question 1

The company produced a range of graphic communications to showcase the housing development, these included:
• 2D pictorial drawings
• 3D printed scale model of the development • Animations. Describe two ways these could help a achieve a positive public image

Answer 1

 Energy efficiency
 Use of new green technologies
 Shows communal land and green space
 Open areas – trees
 How the new development will look with current
environment
 Visualisation, how new development will suit the
current buildings/local area/environment
* Fly-through of houses and development, positive
imagery of local area
Show materials of buildings, in-keeping with local area
 High quality graphic communications

Question 2

When the architect runs the fly-through a problem is encountered. When entering the building the animation plunges into darkness.
Describe how the lighting in the animation could be changed to rectify this problem.

Answer 2

 Assigned internal lighting to the house
 Considered/adjusted the brightness of the lights inside
the building
 Amount of lights required for the interior to be
illuminated effectively
 Use of external light coming into building
 Suitable explanation of image based lighting

Question 3

Explain the use of the different illustration techniques used on the promotional work for the graphics shown.

Answer 3

Bump map
Bump maps are grayscale textures you map to objects, to
create the illusion of surface relief on an otherwise flat
object.
Applied lighting
A lighting style that consists of:
 one or more discrete light objects positioned within the
graphics window
 different lighting styles applied to an object or
assembly
 different lighting types, directional
Final render/environment
The image has been placed in a suitable environment to
compliment the product or item/inform the viewer of
context
Image Based Lighting/High
* Dynamic Range Imagery have
been used (IBL/HDRI) for a more realistic graphic

Question 4

Explain how the Graphic Designers can ensure an exact colour match is achieved.

Answer 4

Pantone Colour Matching System
CMYK number match
HTML safe colour
RGB value

Question 5

Describe how Offset Lithography would be used to produce the flyer shown opposite.

Answer 5

Offset lithography process description of the process using
correct function of keywords;
 Crop Marks
 Registration
 CMYK
 Printing plates (rollers)
 The process involves 4 printing plates (rollers) each
with one of the CMYK colours
 Registration marks are used on the flyer to ensure the
alignment of the page runs through the four different
colour plates correctly. The printing plate has the
image to be printed, in relief, on its surface (the image
stands out slightly from the printing plate (roller)
surface)
 The printing plate is kept dampened. Ink is applied to
the plate but it is repelled from the dampened surfaces
which are the non-image areas
 After the printing process is complete the flyer is cut to
the crop marks

Question 6

The Coca-Cola typeface and white wavy line are common features used in this product range. Describe the effect these common features have in maintaining a brand identity.

Answer 6

 Continuity of elements helps connect each of the
different varieties to the same company
 Recognisable and trusted brand/product