DTE FEB

Question 1

how to do product analysis

Answer 1

use FACE

• function
• aesthetic
• construction
• ergonomics

Question 2

Art Deco information and key features

Answer 2

• 1920s + 30s
• hoover building + daily telegraph building
• discovery of Tutankhamun’s tomb to the increased interest in the art of the ancient world
• simple geometric shapes: distinct change from the natural realism associated with art nouveau
• stepped pyramid structures (ziggurats)
• sunburst motifs: rays of segments radiating from a central point

Question 3

comparing hoover building and daily telegraph building

Answer 3

• rigid
• columns
• basic shapes and colours
• name along the top
• both have ziggurats (hoover building above entrance and daily telegraph building has rows above the columns)
• no curves or circular shapes