Drinks Sector Flashcards
What is the drink industry?
The beverage industry
a global industry made up of companies that manufacture, sell, and/or distribute a variety of beverages
- alcoholic or nonalcoholic
What is the largest nonalcoholic beverage company?
Coca-Cola
- 21 billion-dollar brands such as Diet Coke, Coca-Cola Zero, Fanta, Sprite…
- more than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day.
What does the alcoholic segment include
- beer
- wine
- spirits
What is the biggest drink sector?
Beer
global market size 2016 : 530 billion usd
-In 2016, Beer accounts around 30-35% of the alcoholic drinks market revenue.
What are the 2nd, 3rd, 4th biggest drink sectors
Spirits - 470
Carbonated Soft Drinks - 393
Wine - 300
What are the major companies leading the beer market?
Worldwide, Anheuser-Busch InBev, Heineken, Kirin, Diageo
How much was the global carbonated soft drinks market size was worth in 2016
USD 392.6 billion
Main - Supermarkets and general merchandisers
Who is John Pemberton?
American pharmacist and American Civil War veteran who is best known as the inventor of Coca-Cola.
How did John Pemberton invent coca-cola?
During a battle, he received a nasty saber wound on his chest. This wound led to a morphine addiction. In an effort to create a ‘cure’ for his addiction, Pemberton formulated an early version of Coca-Cola, “Pemberton’s French Wine Coca.” Later on he used this formula to develop the very first Coca-Cola…
How has coca-cola become sustainable in recent years?
PlantBottle (2009) - replaced one of two key ingredients in PET with material made from plants
2015 - Coca-Cola unveiled 100% PlantBottle, which is the world’s first prototype PET bottle made entirely from plant materials.
What has the impact of coca-cola becoming more sustainable had on the environment?
helped prevent 365,000 metric tons of potential carbon dioxide emissions
Why did coca-cola change to PlantBottle?
system-wide analysis of our carbon footprint demonstrates that packaging was a significant contributor to our greenhouse gas emissions. Tracking and measuring their work on recycled and renewable PET and lightweighting packaging to reach goal of reducing the carbon footprint of the “drink in your hand” by 25 percent by 2020.
How was Coca-Cola not sustainable in the 1960’s?
1960’s - Coca Cola began to produce a lot of packaging waste - switching to one way, non returnable containers in an attempt to secure greater profits
When did Coca-Cola change to aluminium cans
- 12-ounce aluminum Coca-Cola cans are introduced in the U.S
Is aluminium better for the environment over plastic bottles?
- The Environmental Protection Agency says aluminum cans have about 68 percent recycled content compared to just 3 percent for plastic bottles in the United States. As a result, aluminum is widely seen as the better choice for the environment. Cans are more efficient to recycle than bottles. Once the aluminum has been produced, it can be recycled over and over again. Bottles use more energy because they require the use of petroleum, a a limited resource that has demands in other industries.