Drag Me To Hell Industry Flashcards
Budget
$30 million
Low budget by holly wood standards
“Stripped down production compared to Raimi’s Spider-Man films.
Box office
$42 million domestic (USA and Canada)
$49 million international. - more important to Hollywood industry than domestic.
Good example of PACKAGE UNIT SYSTEM- typical of mainstream Hollywood studio production
Finance and distribution
In US and some international territories
By universal pictures- holy wood major.
Absence of soft public money in films finances compared to DKT
Distribution
International- By now defunct mandate pictures- at time was independent production and distribution company owned by lionsgate. - holy wood mini major.
In uk distributed under lionsgate UK brand.
Scream factory
Special edition DVD BLU Ray to be released in 2018 by scream factory.
Production company
Ghosthouse pictures- founded in 2002 by Raimi and Rob tapert.
Biggest success- don’t breathe- grossed $157 million at box office against budget of just less than $10 million.
Standalone
DMTH is standalone feature nkt remKe reboot, adaption or part of a franchise.
More difficult to market.
Sam Raimi
Director
Producer
Writer and actor.
Made name with “cult horror” evil dead trilogy.
High concept blockbuster Spider-Man franchise
Each film in the original trilogy took $800m at the box office.
Film festival.
Shown unfinished at south by southwest film festival three months before release as a “work in progress”
Marketing and audience point.
Finished debuted at Cannes film festival- out of competition
Reflects Raimis high status as a film director.
Dates
Film opened on 29th May in USA on 2,508 screen and ran until 6th August.
Wide release model.
Scheduled for a weekend without blockbuster releases
Previous- Star Trek
Following- terminator salvation
Released on DVD/ BLU Ray in US on October 13th 2009 earning $13.9m
Top ten DVD Releases for first two weeks.
Opening weekend USA
Took $15.82 million on opening weekend - disappointing although went on to do well- $7m on second week.
72nd most popular film at the US box office in 2009.
Opening weekend UK
£1.9 million going on to take $10.5 m at UK box office.
Foreign market
Most successful foreign market followed by France
Spain
Mexico
Russia
Least successful- Uruguay just over $7,000
Regulation
BBFC UK 15
MPAA USA PG13