Dr Hiatus Arahanga-Doyle

Question 1

When do we use qualitative methods? what is it

Answer 1

looks for meaning in the world around us using non-numeric data, to gain insight to peoples context

Question 2

Why we might want to use qualitative methods

Question 3

ontology
in qualitative and quantitate research

Answer 3

views on human reality
quantitative - strong realism: there is one true reality (independent of perception)
qualitative - strong relativism: people’s realities differ (relative to perception)
^ our knowledge of reality is never a simple reflection of the way the world really is but created and sustained through subjective and social processes

Question 4

Epistemology
in qualitative and quantitative

Answer 4

quantitative - positivism: knowledge and meaning is waiting to be discovered and is then considered true until disproven (through research)

qualitative - social constructionism: knowledge and meaning is being generated by attempts to explain the human world (including research)

Question 5

Data collection methods

Answer 5

quotes or images
capturing the original quality of the data - qualities that make up the data, not the physical quality etc
non-numeric
primarily involves human experience

Question 6

Rubenking and Bracken (2018) different frequencies in binge-watching across students and adults
hypothesis, method and results
is it quantitative or qualitative

Answer 6

quantitative
hypothesis - students will binge-watch more than adult audiences
method - online surveys
results - students had a higher average rate of binging than the adult group. Age had a significant negative relationship with binge-watching tv

Question 7

Steiner and Xu (2020) psychological factors involved in binging tv behaviours
research question, method and results
qualitative or quantitative

Answer 7

question: what motives do people have for binge-watching tv
method: 36 interviews. identify and interpret themes from the participant’s answers within the interveiws
results: range of motivational themes
- catching up
- relaxation
- sense of completion
- cultural inclusion (GOT - friends watched so you did)
- improved viewing experience

Question 8

Meaning in data in qualitative research

Answer 8

data is meaningless, context and analysis provide it with mean but this doesn’t mean its unimportant

Question 9

ontology of binging tv

Answer 9

qualitative (relativist): the meaning isn’t simply the numbers of hours watched but also involves peoples perceptions of what binging is and means to them

quantitative (realism): binge watching tv is the exact number of hours watched - perception does not change the numbers

Question 10

epistemology of binge watching tv

Answer 10

qualitative (constructivism) - meaning of it takes its meaning from participant’s perceptions. we gain knowledge by asking in a way that captures this complexity and accepts this variability as valid, meaning may only arise through the research process