Do we have McWorld?

Question 1

[YES] McWorld?

Answer 1

• american inspired products + styles dominate brand culture + global markets
• cultural homogenisation flattens differences, creating a McWorld
• Coca-Cola colonisation removes cultural diversity + preferences
• internet reinforces monoculture by giving a global audience to celebs, trends, + products

Question 2

[NO] McWorld?

Answer 2

• cultural diversity over uniformity encourages greater global choice
• glocalisation allows global influences to adapt to local conditions, defining via unique characteristics
• reaction against cultural homogenisation creates rise in identity politics
• fear of loss of identity reinforces traditional principles of otherness