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Digital Marketing & E-Commerce > DM2 > Flashcards

DM2 Flashcards

1
Q

Alt text

A

A brief, written description of an image with the primary purpose of assisting individuals who are visually impaired

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2
Q

Anchor text

A

The visible text in a hyperlink

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3
Q

Backlink

A

A link that points to a website from another site

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4
Q

External link

A

A link on a website that leads to content on other sites

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5
Q

Google Search Console

A

A no-cost tool that helps users better understand how a website is performing on Google Search

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6
Q

Internal link

A

A link on a website that points to other pages on the site

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7
Q

Manual action

A

Google’s way to demote or remove webpages that are not compliant with its webmaster quality guidelines

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8
Q

Meta description

A

Text that provides the search engines a summary of what the page is about

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9
Q

Nofollow link

A

A link that features HTML code that tells search engines to ignore that link

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10
Q

Schema

A

The type of code used for structured data markups

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11
Q

Sitemap

A

A file that provides information about the pages, videos, and other files on a site and the relationships between them

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12
Q

Structured data

A

Code used to describe a webpage’s content to search engines

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13
Q

Webpage title element

A

Text that provides both the users and search engines with a page’s topic

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14
Q

404 page

A

A URL that tells the visitor that the webpage does not exist

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15
Q

A/B testing

A

A method of testing where two versions of content with a single differing variable are compared to determine which yields better results

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16
Q

Abandoned cart

A

When a potential customer adds an item to their cart but doesn’t complete the purchase

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17
Q

Algorithm

A

An automated software that helps locate information to answer a user’s query

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18
Q

Awareness stage

A

The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service

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19
Q

Bounce rate

A

The percentage of website visitors who view one page and then leave the site

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20
Q

Breadcrumbs

A

A row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the homepage

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21
Q

Broken link

A

A link that leads to a webpage that no longer exists

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22
Q

Consideration stage

A

The second stage of the marketing funnel, when a potential customer’s interest builds for a product or service

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23
Q

Content marketing

A

A marketing technique that focuses on creating and distributing valuable content

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24
Q

Conversion rate

A

The percentage of users or website visitors who take a desired action

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25
Q

Conversion stage

A

The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown

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26
Q

Copy

A

Any written material that encourages a customer to buy a product or service

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27
Q

Crawling

A

The process of finding new or updated webpages

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28
Q

Customer persona

A

Represents a group of similar people in a desirable audience

29
Q

Customer persona barrier

A

What is preventing the customer from achieve their goal

30
Q

Customer persona goal

A

What the customer wants to achieve

31
Q

Demographics

A

Information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location

32
Q

Display ad

A

A visual ad format placed on websites or applications

33
Q

Domain

A

The core part of a website’s URL, or internet address

34
Q

Email marketing

A

Sending messages to a list of existing subscribers to share information, drive sales, or create community

35
Q

Featured snippet

A

A special box that displays information about a search in the results page

36
Q

Google Business Profile

A

A tool that allows local businesses to tailor how their information appears on Google Search and Google Maps

37
Q

Google knowledge panels

A

Information boxes that appear on Google when someone searches for people, places, organizations, or things that are available in Google’s knowledge database

38
Q

Googlebot

A

The generic name of Google’s crawler

39
Q

HTTPS

A

An internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site

40
Q

Indexing

A

The process of Google saving and organizing website information to display in the search engine

41
Q

Influencer marketing

A

Involves a brand collaborating with an online influencer to market one of its products or services

42
Q

Keyword

A

A search term people use to find information, products, or services online

43
Q

Keyword research

A

The process of finding terms and phrases that people use in search engines

44
Q

Keyword stuffing

A

The practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in the search results

45
Q

Loyalty stage

A

The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates

46
Q

Meta description

A

Provides the search engines a summary of what the page is about

47
Q

Mobile-friendly webpage

A

A webpage that is designed to load quickly and render well on a phone screen

48
Q

Organic search

A

Unpaid results a search engine produces when a search is performed

49
Q

Query

A

The words typed into a Google Search bar

50
Q

Rank

A

A webpage’s position in the search engine results pages (SERPs), which is determined by an algorithm

51
Q

Remarketing ads

A

An advertisement delivered to previous purchasers, subscribers, or visitors to a brand’s website or social media

52
Q

Rich results

A

Enhanced results in Google Search with extra visual or interactive features

53
Q

Search algorithm

A

An automated process that helps locate information to answer a user’s query

54
Q

Search engine

A

Software that provides information on a search query

55
Q

Search engine marketing (SEM)

A

Increasing a website’s visibility in a search engine through paid advertising

56
Q

Search engine optimization (SEO)

A

The process of increasing the visibility of website pages on search engines in order to attract more relevant traffic

57
Q

Search engine results pages (SERPs)

A

The results pages that appear when someone performs a search query

58
Q

Sitem

A

A file that provides information about the pages, videos, and other files on a site, and the relationships between them

59
Q

Social media marketing

A

The process of creating content for different social media platforms in order to drive engagement and promote a business or product

60
Q

Social share

A

When a customer shares a product or service with their social media followers

61
Q

Strategy

A

A plan to achieve a marketing goal

62
Q

Structured data:

A

Code used to better describe a webpage’s content to search engines

63
Q

Subdomain

A

The subset of a larger domain used to organize an existing website into a different page URL

64
Q

Subpage

A

A lower-level page that appears below the homepage of a website

65
Q

Tactic

A

An action a marketer takes to make a marketing goal happen

66
Q

Unique selling proposition (USP)

A

An explanation of why a product or service is better than the competition

67
Q

URL

A

The address of a webpage or file on the internet

68
Q

Webinar

A

A presentation, typically educational, that is provided online

69
Q

Webpage title element

A

Provides users and search engines the topic of a particular page

Digital Marketing & E-Commerce (2 decks)

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