DM Notes Module 1 - Introduction Flashcards
Kick ass
How can you prioritize your tasks?
You can prioritize your tasks by days, weeks, and months.
According to the principle, how many tasks out of ten will be worth more than the other eight items combined?
According to the principle, only two out of ten tasks will be worth more than the other eight items combined.
What percentage of tasks are as valuable as the other 80% combined according to the principle?
According to the principle, 20% of tasks are as valuable as the other 80% combined.
What do people tend to procrastinate on, even though they are valuable for their success?
People tend to procrastinate on the 10% to 20% of tasks which are valuable to their success.
What does Brian Tracey suggest as a rule to resist temptation while prioritizing tasks?
Brian Tracey suggests the rule of not clearing up small things first.
Why is it better to complete the hardest, most important task of the day first?
Completing the hardest, most important task first helps in building the habit of working on priority tasks and focusing on what’s valuable for success.
What should you do to get motivated and organized with your tasks?
You should create a task list to get motivated and organized with your tasks.
What should you aim for when listing your tasks and sub-tasks on your task list?
You should aim to break up larger tasks into sub-tasks to prevent feeling overwhelmed and to ensure smooth progress.
How should tasks be created on the task list?
Tasks should be created in a detailed manner, involving the entire team, and keeping the timeline in mind.
What can you do to quickly scan your task list and identify the priority tasks?
You can use colors such as red for ‘must do’ tasks, yellow for tasks to be done if there’s time, and green for low-priority tasks to postpone or delegate.
Why should you tick off tasks as you complete them on your task list?
Ticking off tasks as you complete them helps in staying motivated and gives a sense of progress.
What should you do to plan ahead effectively?
You should plan ahead strategically and realistically, and enlist the strategic thinking of others.
What is an important tool for completing tasks with the help of others?
Delegation is an important tool for completing tasks with the help of others.
What question should you ask yourself before delegating a task?
Before delegating, ask yourself: Is this task suitable for delegation, or would it be better to carry it out yourself?
What is the first step in delegating a task successfully?
The first step is to select the individual or team to whom you want to delegate the task and give them the freedom to make decisions based on their abilities.
What should you consider when delegating a task to someone?
When delegating a task, consider the other person’s skills, experience, and whether they need any task-specific training.
How can you motivate the person you’re delegating the task to?
You can explain the reason for delegating the task, express trust in their abilities, and emphasize the importance of their role.
What should you confer and agree on in advance when delegating a task?
In advance, you should confer and agree on the required resources, availability of people to assist, necessary equipment, additional assistance, etc.
How can you ensure clarity in understanding when delegating a task?
You can get feedback from the person you’re delegating to and jointly define how the task will be measured for completion.
What should you ensure when delegating a task to someone?
You should confirm the deadlines and make sure the person being delegated to understands what needs to be done and by when.
What is digital marketing?
Digital marketing is the use of new media or digital technology to achieve marketing and business goals.
Define digital marketing within the parameters of technologies.
Digital marketing can be defined as technologies using digital formats and the internet.
What does inbound marketing involve?
Inbound marketing involves trying to pull your audience towards your content, brand, or service.
What is the objective of inbound marketing?
The objective of inbound marketing is to attract potential customers who are already interested in your product or service.
What is the most important aspect of digital marketing?
Inbound marketing is the most important aspect of digital marketing.
What is the strength of inbound marketing?
The strength of inbound marketing is user intent.
What is user intent in inbound marketing?
User intent refers to the audience who have the internal drive to take action to find your product.
What does good inbound marketing provide?
Good inbound marketing provides efficient and effective routes for your audience to come to your brand.
What type of marketing is considered traditional?
Outbound marketing is considered traditional marketing.
What is the objective of outbound marketing?
The objective of outbound marketing is to drive awareness of a product or service.
What type of marketing pushes out a message to a target audience?
Outbound marketing pushes out a message to a target audience.
What are some channels through which potential customers find you in inbound marketing?
Potential customers find you through channels such as blogs, search engines, email subscriptions, word of mouth, and online reviews/recommendations.
What is the purpose of digital marketing?
The purpose of digital marketing is to create, distribute, and track campaigns on digital platforms to drive success.
What is the role of new media in digital marketing?
New media plays a role in using digital technology to achieve marketing and business goals.
What are two important principles in digital marketing?
Two important principles in digital marketing are outbound and inbound marketing.
What is the role of outbound marketing?
Outbound marketing involves spreading a message to a target audience to drive awareness of a product or service.
What is the role of inbound marketing?
Inbound marketing involves attracting an audience already interested in your product or service to engage with your brand.
What are some examples of media in digital marketing?
Examples of media in digital marketing include computers, mobile technology, and digital billboards.
How can marketers track their campaigns on digital platforms?
Marketers can track their campaigns on digital platforms using digital marketing software.
What are some online shared experiences in digital marketing?
Online shared experiences in digital marketing include social media and digital marketing software.
What is the initiate principle of digital marketing?
The customer is the starting and finishing point for all digital activities.
How can you sum up the core principle of the initiate principle?
Let the customer decide.
What does the iterate principle emphasize?
The importance of tweaking a digital marketing campaign in response to user interaction.
What happens to a digital marketing campaign as more iterations are undertaken?
It becomes more effective as you adjust and scale based on feedback, customer engagement, and data.
What does the integrate principle of digital marketing involve?
Taking efforts across digital channels to drive a greater outcome than the individual channels on their own.
How should digital and traditional marketing efforts be integrated in a unified way?
Incorporate them into the overall marketing campaign strategy.
What does the deep dive stage of the 3i methodology involve?
Looking at each principle in more detail and asking key questions.
What should you start with in the initiate stage of the 3i methodology?
Start with what the customer actually wants and work backwards through your strategy.
What should you consider in the initiate stage of the 3i methodology?
Consider who the customers are, what they are interested in, what resonates with them, and what products they have already tested.
How can customer insights be uncovered for the initiate stage?
Through customer research, consumer research, past campaign data, and company research.
Why is it important to research roadblocks in the initiate stage?
To efficiently reach the audience by understanding and overcoming obstacles.
What is the focus of the iterate stage of the 3i methodology?
Testing, improving, and optimizing digital marketing activities based on customer engagements and feedback.
What is A/B testing used for in the iterate stage?
To modify targeting and messaging to adapt and optimize the digital campaign.
What questions are important to ask during the iterate stage of the 3i methodology?
Do they engage with the campaign? Did you position your product effectively? Is your content engaging? Is your audience targeting correct? Are your keyword choices effective?
How can insights be obtained for continuous improvement in digital campaigns?
By analyzing online engagement with customers and acting on the results.
What is the focus of the integrate stage of the 3i methodology?
Thinking about integrating your digital marketing strategy.
What are the two parts of the integration stage?
Selling your strategy to get approval and achieving overall campaign integration.
What tasks are found in Quadrant 1?
Tasks that require immediate attention and go towards long-term goals.
Give an example of a task in Quadrant 1.
Paying rent or mortgage if the payment is missed.
How can you reduce the sense of urgency in Quadrant 1?
By working on tasks like Annual Report for a short time every day instead of leaving it until the last week before publication.
What is the ideal quadrant according to Covey?
Quadrant 2, where you can spend most of your time on important tasks without a stressful sense of urgency.
What are the tasks in Quadrant 2 centered around?
Relationship building, planning for the future, and personal recreation.
What do you need to accept to operate effectively in Quadrant 2?
There is never a ‘right time’ to do something, and you must live and plan your life to succeed.
What tasks are found in Quadrant 3?
Urgent tasks that are not important and do not contribute to long-term goals.
Why do tasks end up in Quadrant 3?
Due to the actions of others and their prioritization of work over yours.
What is the common mistake people make in Quadrant 3?
Spending most of their time on tasks that are not as important as they think but believing they are working in Quadrant 1.
What tasks are found in Quadrant 4?
Tasks that are neither urgent nor important and do not contribute to short- or long-term goals.
Why is Quadrant 4 of some value?
It allows you to work on tasks that help you relax and decompress.
What do you need to do to effectively manage your time?
Understand the distinction between urgency and importance and prioritize important tasks over merely urgent ones.
What is required to decide which tasks are actioned in which quadrant?
Constant vigilance, discipline, and honesty.
Give an example of a monthly task mentioned in the text.
Having a system to pay a major bill like rent or mortgage every month.
What are the different stages in the consumer journey?
Awareness and Interest, Consideration and Conversion, Retention
What drives the Awareness and Interest stages in the consumer journey?
Discovery and becoming aware of the problem and potential solutions
How can content help in the Awareness and Interest stages?
By establishing a relationship with the main topic and standing out with engaging and valuable content
What is recommended for bringing a product forward organically during the Awareness and Interest stages?
Developing a strong social media presence and engagement
What are the Consideration and Conversion stages driven by?
Consumers looking for additional information, experience, reviews, and creating a mindmap of the best quality/price/value ratio
What can optimize the ‘Consideration’ stage in the consumer journey?
Optimizing content for search engines and investing in paid ads on relevant keywords
How can content discovery and engagement be increased in the Consideration and Conversion stages?
By associating the product or brand with a specific topic and keyword in the consumer’s mind
What components are used in the Retention stage?
Email marketing automation and analytics
How can Retention be improved?
By providing a consistent customer experience, reaching out, following up a purchase, and using personalized information to create intimacy between the customer and the brand
What are the main digital channels discussed in the course?
Website optimization, social media marketing, and others
What is website optimization?
The art of creating and continuously improving websites to optimize the visitor experience and increase visitor satisfaction, user experience, repeat visits, and conversion rates
Why is website optimization important?
Because an optimized website ensures a good customer experience and makes it easy for customers to make purchases
What should be considered when optimizing a website for different devices?
The customer’s browsing behavior across devices and ensuring a seamless experience on both mobile and desktop
What is social media marketing?
A form of outbound digital marketing that utilizes social networking platforms to increase brand exposure and cultivate relationships with consumers
What is the goal of social media marketing?
To create visibility and interactivity with the audience
What is digital marketing?
Digital marketing refers to the marketing of products or services using digital technologies.
What are the types of media?
The types of media in digital marketing include owned media, paid media, and earned media.
What is the difference between inbound and outbound?
Inbound marketing focuses on attracting customers through content and experiences, while outbound marketing involves pushing messages to a target audience.
What are the characteristics of traditional media?
Traditional media includes channels such as television, radio, print, and outdoor advertising.
What is the methodology for digital marketing?
The methodology for digital marketing involves the 3i principles: Initiate, Iterate, and Integrate.
Which digital channels can be used in marketing?
Various digital channels can be used in marketing, such as websites, social media platforms, email marketing, search engine marketing, and mobile apps.
What are SMART objectives?
SMART objectives are specific, measurable, achievable, relevant, and time-bound goals that guide marketing efforts.
What is audience research?
Audience research is the process of gathering data and insights about the target audience to better understand their demographics, preferences, and behaviors.
What are some tools for audience listening?
Some tools for audience listening include social media platforms, marketing research tools, surveys, and behavior analytics.
What are the benefits of competitive research?
Competitive research helps identify market trends, benchmark against competitors, and find opportunities for differentiation.
What is the buyer’s journey?
The buyer’s journey refers to the process that a potential customer goes through, from awareness of a product or service to making a purchase decision.
What is 360 marketing?
360 marketing integrates both traditional and digital marketing channels to create a comprehensive and cohesive marketing campaign.
What are some digital marketing tools?
Some digital marketing tools include Google Analytics, social media management platforms, email marketing software, and content management systems.
What is the role of a project manager?
A project manager is responsible for planning, organizing, and executing marketing projects, ensuring they are delivered on time and within budget.
What are the seven steps in project management?
The seven steps in project management are: identify the project, write a project brief, develop goals and objectives, get input from the team, map out timelines and tasks, start the project, and finish the project.
What are the benefits of effective time management?
Effective time management leads to being in control, earning a reputation, feeling calmer, and getting more tasks done.
How can tasks be prioritized?
Tasks can be prioritized by distinguishing between urgent and important tasks and using decision matrices to assess their significance.
What are some best practices for time management?
Best practices include using the Pareto Principle, creating task lists, planning ahead, delegating, and batching tasks.
What are some personal time stealers?
Personal time stealers include poor internal communication, excessive email viewing, interruptions, meetings, procrastination, distractions, perfectionism, lack of planning, and stress.
What is Step 7 in the delegation process?
Frequently communicate and inform peers of the delegated task.
How can the frequency of check-ins be adjusted during delegation?
Check-ins can diminish in frequency as the project progresses and increase just prior to completion.
What should be done after the completion of a delegated task?
Brief all stakeholders on performance, address arising issues, accept failures, thank the person, and ensure positive credit.
What time management technique is recommended to improve productivity?
Batching tasks together to focus on one task at a time.
According to Brian Tracey, how much can task completion time increase due to the ‘pick it up, put it down’ behavior?
Task completion time can increase by as much as 500 percent.
What is a common reason for procrastination?
Tasks appearing large and difficult when initially approached.
What method can be used to tackle a large project?
The Salami Method - slicing the task down to size and completing one slice at a time.
How can poor internal communication be addressed?
Setting up out-of-office replies and call forwarding on email accounts.
What is a recommended tip for managing excessive viewing of email?
Set specific times for viewing email throughout the day.
How can interruptions be minimized?
Turn off non-essential notifications and close office door to deal with electronic and personal interruptions respectively.
What tips are provided for dealing with meetings?
Do not attend if you won’t contribute, ensure there is an agenda and time limit.
What can be done to overcome task procrastination?
Start working on the task anywhere to develop a sense of forward momentum.
What can distractions do to productivity?
Distractions can steal time and decrease productivity.
What is the ultimate goal for digital marketers?
To move communications on social media from outbound to a two-way channel.
What are display and video advertising?
Outbound, awareness-generating digital channels that combine targeting with emotional engagement.
What can display and video advertising generate?
Engagement, brand affinity, recall, and traffic from a targeted audience.
What are some ad formats and techniques to engage a target audience?
Various formats on YouTube, websites, and social networks.
What is paid search also known as?
PPC (Pay-Per-Click)
What is paid search?
An inbound method of advertising on search engines, paying only when the ad is clicked.
