DM Notes Module 1 - Introduction Flashcards
Kick ass
1
Q
How can you prioritize your tasks?
A
You can prioritize your tasks by days, weeks, and months.
2
Q
According to the principle, how many tasks out of ten will be worth more than the other eight items combined?
A
According to the principle, only two out of ten tasks will be worth more than the other eight items combined.
3
Q
What percentage of tasks are as valuable as the other 80% combined according to the principle?
A
According to the principle, 20% of tasks are as valuable as the other 80% combined.
4
Q
What do people tend to procrastinate on, even though they are valuable for their success?
A
People tend to procrastinate on the 10% to 20% of tasks which are valuable to their success.
5
Q
What does Brian Tracey suggest as a rule to resist temptation while prioritizing tasks?
A
Brian Tracey suggests the rule of not clearing up small things first.
6
Q
Why is it better to complete the hardest, most important task of the day first?
A
Completing the hardest, most important task first helps in building the habit of working on priority tasks and focusing on what’s valuable for success.
7
Q
What should you do to get motivated and organized with your tasks?
A
You should create a task list to get motivated and organized with your tasks.
8
Q
What should you aim for when listing your tasks and sub-tasks on your task list?
A
You should aim to break up larger tasks into sub-tasks to prevent feeling overwhelmed and to ensure smooth progress.
9
Q
How should tasks be created on the task list?
A
Tasks should be created in a detailed manner, involving the entire team, and keeping the timeline in mind.
10
Q
What can you do to quickly scan your task list and identify the priority tasks?
A
You can use colors such as red for ‘must do’ tasks, yellow for tasks to be done if there’s time, and green for low-priority tasks to postpone or delegate.
11
Q
Why should you tick off tasks as you complete them on your task list?
A
Ticking off tasks as you complete them helps in staying motivated and gives a sense of progress.
12
Q
What should you do to plan ahead effectively?
A
You should plan ahead strategically and realistically, and enlist the strategic thinking of others.
13
Q
What is an important tool for completing tasks with the help of others?
A
Delegation is an important tool for completing tasks with the help of others.
14
Q
What question should you ask yourself before delegating a task?
A
Before delegating, ask yourself: Is this task suitable for delegation, or would it be better to carry it out yourself?
15
Q
What is the first step in delegating a task successfully?
A
The first step is to select the individual or team to whom you want to delegate the task and give them the freedom to make decisions based on their abilities.
16
Q
What should you consider when delegating a task to someone?
A
When delegating a task, consider the other person’s skills, experience, and whether they need any task-specific training.
17
Q
How can you motivate the person you’re delegating the task to?
A
You can explain the reason for delegating the task, express trust in their abilities, and emphasize the importance of their role.
18
Q
What should you confer and agree on in advance when delegating a task?
A
In advance, you should confer and agree on the required resources, availability of people to assist, necessary equipment, additional assistance, etc.
19
Q
How can you ensure clarity in understanding when delegating a task?
A
You can get feedback from the person you’re delegating to and jointly define how the task will be measured for completion.
20
Q
What should you ensure when delegating a task to someone?
A
You should confirm the deadlines and make sure the person being delegated to understands what needs to be done and by when.
21
Q
What is digital marketing?
A
Digital marketing is the use of new media or digital technology to achieve marketing and business goals.
22
Q
Define digital marketing within the parameters of technologies.
A
Digital marketing can be defined as technologies using digital formats and the internet.
23
Q
What does inbound marketing involve?
A
Inbound marketing involves trying to pull your audience towards your content, brand, or service.
24
Q
What is the objective of inbound marketing?
A
The objective of inbound marketing is to attract potential customers who are already interested in your product or service.
25
What is the most important aspect of digital marketing?
Inbound marketing is the most important aspect of digital marketing.
26
What is the strength of inbound marketing?
The strength of inbound marketing is user intent.
27
What is user intent in inbound marketing?
User intent refers to the audience who have the internal drive to take action to find your product.
28
What does good inbound marketing provide?
Good inbound marketing provides efficient and effective routes for your audience to come to your brand.
29
What type of marketing is considered traditional?
Outbound marketing is considered traditional marketing.
30
What is the objective of outbound marketing?
The objective of outbound marketing is to drive awareness of a product or service.
31
What type of marketing pushes out a message to a target audience?
Outbound marketing pushes out a message to a target audience.
32
What are some channels through which potential customers find you in inbound marketing?
Potential customers find you through channels such as blogs, search engines, email subscriptions, word of mouth, and online reviews/recommendations.
33
What is the purpose of digital marketing?
The purpose of digital marketing is to create, distribute, and track campaigns on digital platforms to drive success.
34
What is the role of new media in digital marketing?
New media plays a role in using digital technology to achieve marketing and business goals.
35
What are two important principles in digital marketing?
Two important principles in digital marketing are outbound and inbound marketing.
36
What is the role of outbound marketing?
Outbound marketing involves spreading a message to a target audience to drive awareness of a product or service.
37
What is the role of inbound marketing?
Inbound marketing involves attracting an audience already interested in your product or service to engage with your brand.
38
What are some examples of media in digital marketing?
Examples of media in digital marketing include computers, mobile technology, and digital billboards.
39
How can marketers track their campaigns on digital platforms?
Marketers can track their campaigns on digital platforms using digital marketing software.
40
What are some online shared experiences in digital marketing?
Online shared experiences in digital marketing include social media and digital marketing software.
41
What is the initiate principle of digital marketing?
The customer is the starting and finishing point for all digital activities.
42
How can you sum up the core principle of the initiate principle?
Let the customer decide.
43
What does the iterate principle emphasize?
The importance of tweaking a digital marketing campaign in response to user interaction.
44
What happens to a digital marketing campaign as more iterations are undertaken?
It becomes more effective as you adjust and scale based on feedback, customer engagement, and data.
45
What does the integrate principle of digital marketing involve?
Taking efforts across digital channels to drive a greater outcome than the individual channels on their own.
46
How should digital and traditional marketing efforts be integrated in a unified way?
Incorporate them into the overall marketing campaign strategy.
47
What does the deep dive stage of the 3i methodology involve?
Looking at each principle in more detail and asking key questions.
48
What should you start with in the initiate stage of the 3i methodology?
Start with what the customer actually wants and work backwards through your strategy.
49
What should you consider in the initiate stage of the 3i methodology?
Consider who the customers are, what they are interested in, what resonates with them, and what products they have already tested.
50
How can customer insights be uncovered for the initiate stage?
Through customer research, consumer research, past campaign data, and company research.
51
Why is it important to research roadblocks in the initiate stage?
To efficiently reach the audience by understanding and overcoming obstacles.
52
What is the focus of the iterate stage of the 3i methodology?
Testing, improving, and optimizing digital marketing activities based on customer engagements and feedback.
53
What is A/B testing used for in the iterate stage?
To modify targeting and messaging to adapt and optimize the digital campaign.
54
What questions are important to ask during the iterate stage of the 3i methodology?
Do they engage with the campaign? Did you position your product effectively? Is your content engaging? Is your audience targeting correct? Are your keyword choices effective?
55
How can insights be obtained for continuous improvement in digital campaigns?
By analyzing online engagement with customers and acting on the results.
56
What is the focus of the integrate stage of the 3i methodology?
Thinking about integrating your digital marketing strategy.
57
What are the two parts of the integration stage?
Selling your strategy to get approval and achieving overall campaign integration.
58
What tasks are found in Quadrant 1?
Tasks that require immediate attention and go towards long-term goals.
59
Give an example of a task in Quadrant 1.
Paying rent or mortgage if the payment is missed.
60
How can you reduce the sense of urgency in Quadrant 1?
By working on tasks like Annual Report for a short time every day instead of leaving it until the last week before publication.
61
What is the ideal quadrant according to Covey?
Quadrant 2, where you can spend most of your time on important tasks without a stressful sense of urgency.
62
What are the tasks in Quadrant 2 centered around?
Relationship building, planning for the future, and personal recreation.
63
What do you need to accept to operate effectively in Quadrant 2?
There is never a 'right time' to do something, and you must live and plan your life to succeed.
64
What tasks are found in Quadrant 3?
Urgent tasks that are not important and do not contribute to long-term goals.
65
Why do tasks end up in Quadrant 3?
Due to the actions of others and their prioritization of work over yours.
66
What is the common mistake people make in Quadrant 3?
Spending most of their time on tasks that are not as important as they think but believing they are working in Quadrant 1.
67
What tasks are found in Quadrant 4?
Tasks that are neither urgent nor important and do not contribute to short- or long-term goals.
68
Why is Quadrant 4 of some value?
It allows you to work on tasks that help you relax and decompress.
69
What do you need to do to effectively manage your time?
Understand the distinction between urgency and importance and prioritize important tasks over merely urgent ones.
70
What is required to decide which tasks are actioned in which quadrant?
Constant vigilance, discipline, and honesty.
71
Give an example of a monthly task mentioned in the text.
Having a system to pay a major bill like rent or mortgage every month.
72
What are the different stages in the consumer journey?
Awareness and Interest, Consideration and Conversion, Retention
73
What drives the Awareness and Interest stages in the consumer journey?
Discovery and becoming aware of the problem and potential solutions
74
How can content help in the Awareness and Interest stages?
By establishing a relationship with the main topic and standing out with engaging and valuable content
75
What is recommended for bringing a product forward organically during the Awareness and Interest stages?
Developing a strong social media presence and engagement
76
What are the Consideration and Conversion stages driven by?
Consumers looking for additional information, experience, reviews, and creating a mindmap of the best quality/price/value ratio
77
What can optimize the 'Consideration' stage in the consumer journey?
Optimizing content for search engines and investing in paid ads on relevant keywords
78
How can content discovery and engagement be increased in the Consideration and Conversion stages?
By associating the product or brand with a specific topic and keyword in the consumer's mind
79
What components are used in the Retention stage?
Email marketing automation and analytics
80
How can Retention be improved?
By providing a consistent customer experience, reaching out, following up a purchase, and using personalized information to create intimacy between the customer and the brand
81
What are the main digital channels discussed in the course?
Website optimization, social media marketing, and others
82
What is website optimization?
The art of creating and continuously improving websites to optimize the visitor experience and increase visitor satisfaction, user experience, repeat visits, and conversion rates
83
Why is website optimization important?
Because an optimized website ensures a good customer experience and makes it easy for customers to make purchases
84
What should be considered when optimizing a website for different devices?
The customer's browsing behavior across devices and ensuring a seamless experience on both mobile and desktop
85
What is social media marketing?
A form of outbound digital marketing that utilizes social networking platforms to increase brand exposure and cultivate relationships with consumers
86
What is the goal of social media marketing?
To create visibility and interactivity with the audience
87
What is digital marketing?
Digital marketing refers to the marketing of products or services using digital technologies.
88
What are the types of media?
The types of media in digital marketing include owned media, paid media, and earned media.
89
What is the difference between inbound and outbound?
Inbound marketing focuses on attracting customers through content and experiences, while outbound marketing involves pushing messages to a target audience.
90
What are the characteristics of traditional media?
Traditional media includes channels such as television, radio, print, and outdoor advertising.
91
What is the methodology for digital marketing?
The methodology for digital marketing involves the 3i principles: Initiate, Iterate, and Integrate.
92
Which digital channels can be used in marketing?
Various digital channels can be used in marketing, such as websites, social media platforms, email marketing, search engine marketing, and mobile apps.
93
What are SMART objectives?
SMART objectives are specific, measurable, achievable, relevant, and time-bound goals that guide marketing efforts.
94
What is audience research?
Audience research is the process of gathering data and insights about the target audience to better understand their demographics, preferences, and behaviors.
95
What are some tools for audience listening?
Some tools for audience listening include social media platforms, marketing research tools, surveys, and behavior analytics.
96
What are the benefits of competitive research?
Competitive research helps identify market trends, benchmark against competitors, and find opportunities for differentiation.
97
What is the buyer's journey?
The buyer's journey refers to the process that a potential customer goes through, from awareness of a product or service to making a purchase decision.
98
What is 360 marketing?
360 marketing integrates both traditional and digital marketing channels to create a comprehensive and cohesive marketing campaign.
99
What are some digital marketing tools?
Some digital marketing tools include Google Analytics, social media management platforms, email marketing software, and content management systems.
100
What is the role of a project manager?
A project manager is responsible for planning, organizing, and executing marketing projects, ensuring they are delivered on time and within budget.
101
What are the seven steps in project management?
The seven steps in project management are: identify the project, write a project brief, develop goals and objectives, get input from the team, map out timelines and tasks, start the project, and finish the project.
102
What are the benefits of effective time management?
Effective time management leads to being in control, earning a reputation, feeling calmer, and getting more tasks done.
103
How can tasks be prioritized?
Tasks can be prioritized by distinguishing between urgent and important tasks and using decision matrices to assess their significance.
104
What are some best practices for time management?
Best practices include using the Pareto Principle, creating task lists, planning ahead, delegating, and batching tasks.
105
What are some personal time stealers?
Personal time stealers include poor internal communication, excessive email viewing, interruptions, meetings, procrastination, distractions, perfectionism, lack of planning, and stress.
106
What is Step 7 in the delegation process?
Frequently communicate and inform peers of the delegated task.
107
How can the frequency of check-ins be adjusted during delegation?
Check-ins can diminish in frequency as the project progresses and increase just prior to completion.
108
What should be done after the completion of a delegated task?
Brief all stakeholders on performance, address arising issues, accept failures, thank the person, and ensure positive credit.
109
What time management technique is recommended to improve productivity?
Batching tasks together to focus on one task at a time.
110
According to Brian Tracey, how much can task completion time increase due to the 'pick it up, put it down' behavior?
Task completion time can increase by as much as 500 percent.
111
What is a common reason for procrastination?
Tasks appearing large and difficult when initially approached.
112
What method can be used to tackle a large project?
The Salami Method - slicing the task down to size and completing one slice at a time.
113
How can poor internal communication be addressed?
Setting up out-of-office replies and call forwarding on email accounts.
114
What is a recommended tip for managing excessive viewing of email?
Set specific times for viewing email throughout the day.
115
How can interruptions be minimized?
Turn off non-essential notifications and close office door to deal with electronic and personal interruptions respectively.
116
What tips are provided for dealing with meetings?
Do not attend if you won't contribute, ensure there is an agenda and time limit.
117
What can be done to overcome task procrastination?
Start working on the task anywhere to develop a sense of forward momentum.
118
What can distractions do to productivity?
Distractions can steal time and decrease productivity.
119
What is the ultimate goal for digital marketers?
To move communications on social media from outbound to a two-way channel.
120
What are display and video advertising?
Outbound, awareness-generating digital channels that combine targeting with emotional engagement.
121
What can display and video advertising generate?
Engagement, brand affinity, recall, and traffic from a targeted audience.
122
What are some ad formats and techniques to engage a target audience?
Various formats on YouTube, websites, and social networks.
123
What is paid search also known as?
PPC (Pay-Per-Click)
124
What is paid search?
An inbound method of advertising on search engines, paying only when the ad is clicked.
125
What is the value of paid search?
It allows you to be on top of search results quickly for desired searches.
126
What are SEO techniques used for?
Driving inbound traffic from organic search results on search engines.
127
What does SEO involve?
Making your website attractive to search engines by offering accurate solutions.
128
What works in tandem with paid search in digital marketing?
SEO provides additional ways for searchers to access content and buy products.
129
What is content marketing?
The creation, publishing, and sharing of content to build brand reputation.
130
What is the aim of content marketing?
To build brand reputation, awareness, and affinity.
131
What does a strong content strategy help increase?
Brand personality and likability.
132
What does email marketing involve?
Using a subscribed channel to deliver content to the audience.
133
How is email marketing used?
To deliver content directly to the audience through subscription.
134
What is the main value of content marketing?
Building an effective brand personality.
135
What do digital marketers need to do to interest people?
Share values and engage in everyday events to be more than just a product.
136
Why is this task considered a Quadrant 2 task?
Because it is important, but not urgent.
137
What can happen if the system fails due to insufficient funds in the account?
The task becomes urgent and there may be extreme consequences.
138
What should be done to avoid the task becoming urgent?
Plan to have a systemized payment in place within Quadrant 2.
139
How can goals help in achieving tasks?
They give direction and purpose to steer daily activities to success.
140
What is the risk of not having clarity about goals?
Success becomes dependent on chance rather than a defined roadmap.
141
What is the recommended practice for setting goals?
Write them down on paper to visualize and lodge them in the subconscious mind.
142
Why is it important to specify the details of each goal?
The more specific the details, the more information the mind has to work with.
143
How can ticking off achieved specifics benefit goal achievement?
It provides an accurate picture of the journey to date and what comes next.
144
What should be considered when setting goals?
Realism, assistance needed, costs, and time required.
145
What is the Pareto Principle?
The observation that 80% of outcomes come from 20% of inputs.
146
Who is Vilfredo Pareto?
An Italian economist after whom the Pareto Principle is named.
147
How can the Pareto Principle be applied in business?
To identify and focus on the most significant 20% of activities for maximum impact.
148
What is audience listening?
Audience listening is the process of monitoring what people are saying on digital media channels about your brand, your products, and competitors.
149
How can audience listening help in devising a strategy?
Audience listening provides insights that can help devise a strategy to influence consumers based on what has been heard from listening to them.
150
What do members of the target audience discuss that relates to a brand?
Members of the target audience discuss topics that relate to a brand, either directly or indirectly.
151
Why is engaging in audience listening important?
Engaging in audience listening makes consumer insights visible to the marketing and business organization.
152
What are the main types of platform used for audience research in the digital landscape?
The main types of platform used for audience research are social media, marketing research companies, survey providers, and behavior analytics platforms.
153
How can social media analytics be used for audience research?
Social media analytics and platforms can be used to analyze existing data on a community of followers, their likes, and friends, to create a picture of who the current customers are.
154
Which social media platforms have strong analytic tools developed?
Social media platforms such as Facebook, Twitter, Instagram, Tumblr, Pinterest, and LinkedIn have strong analytic tools developed.
155
What are some examples of social intelligence tools?
Some examples of social intelligence tools are Hootsuite, HubSpot, Social Intel, Nuvi, and Affinio.
156
What are some examples of third-party research companies for marketing research?
Some examples of third-party research companies for marketing research are PRIZM from Claritas, eMarketer, Euromonitor, Nielsen, and Spark.
157
How can marketers gather specific data related to their product or a specific trend?
Marketers can gather specific data by using online survey platforms to research within their current audience.
158
What is a cheap and convenient way to collect specific data?
Using online survey platforms is a cheap and convenient way to collect specific data related to a product or a specific trend.
159
What are the tasks involved in a project manager’s role?
The tasks involved in a project manager’s role include guiding projects, facilitating communication, managing conflict, and more.
160
What does guiding projects involve for a project manager?
Guiding projects involves determining scope, assigning tasks, setting deadlines, and everything involved in project setup and execution.
161
What is the role of a project manager in ensuring work gets done?
The project manager ensures that everyone has what they need to get their work done and removes any obstacles.
162
How does a project manager facilitate communication in a project?
Project managers facilitate communication between stakeholders and team members, ensuring information flow and clear communication.
163
What skills do project managers need for effective communication?
Project managers need excellent interpersonal skills, both verbal and written communication, and the ability to monitor and improve their communication abilities.
164
What is the importance of emotional intelligence for project managers?
Emotional intelligence helps project managers understand how others are feeling, fosters comfortable communication, and motivates team members.
165
How does a project manager handle conflicts in a project?
Project managers manage conflicts by becoming leaders, resolving conflicts, offering compromise, and setting an example.
166
What is the role of negotiation in conflict management for project managers?
Negotiation skills are crucial for project managers to find creative compromises and concessions to resolve conflicts and move the project forward.
167
Why should project managers be realistic when resolving conflicts?
Being realistic acknowledges that not everyone will agree all the time and helps project managers find fair and decisive solutions to conflicts.
168
How should project managers approach conflicts within a project team?
Project managers should handle conflicts without pointing fingers or getting personal, focusing on resolving conflicts to keep the project on track.
169
What are some qualities of objectives in a digital marketing strategy?
SMART: Specific, Measurable, Achievable, Relevant, Time-bound.
170
What is the purpose of using the SMART model for objectives?
To ensure objectives are complete, understandable, measurable, and can help develop a better strategy.
171
Why is having a specific objective important?
It provides a clear goal that can be understood by anyone, even outside the Marketing department.
172
What are some tips for making objectives specific?
Think simple, sensible, and significant. Answer questions on accomplishment, importance, involvement, location, and resources or limits.
173
How can you make an objective measurable?
By setting an obtainable goal that can be measured using numbers, such as increasing website visits by 10% by June.
174
What are some digital data that can be leveraged to measure objectives?
Traffic, cost per click (CPC), lead generation, social media tracking, among others.
175
What does it mean for an objective to be achievable?
It means it is reachable within the available skills, budget, and time, taking into account potential constraints or limits.
176
What points should be considered when determining the achievability of an objective?
How the goal can be accomplished and how realistic it is based on available resources and potential constraints.
177
In digital marketing, why is it important to craft achievable objectives?
To have a reality check and ensure the objective can be realistically attained.
178
What are the important considerations for crafting achievable objectives?
Available skills, budget, time, and potential constraints or limits must be taken into account.
179
What is the key to developing a competitive strategy?
Understanding the sources of the competitive forces.
180
What are the five crucial elements according to Porter's Five Forces?
Customers, suppliers, substitutes, potential entrants, and competitors.
181
What does intense competition among existing firms lead to?
Reduced profit potential for companies in the same industry.
182
How does the availability of substitute products impact pricing?
It limits the ability to raise prices.
183
What impact do powerful buyers have on prices?
They have a significant impact on prices.
184
How can powerful suppliers affect profit?
They can demand premium prices and limit profit.
185
What do barriers to entry act as?
A deterrent against new competitors.
186
What is the role of industry trend research?
To understand and predict the movement within competitive forces.
187
How can industry trend research benefit companies?
By providing insights into audience communication style, medium, and identifying market opportunities.
188
What kind of behavioral changes can industry trend research inform companies about?
Changes in audience communication preferences, platforms used, and new ways of solving problems.
189
How can industry trend research help in planning marketing strategies?
By predicting needs and planning strategies based on predictive analysis of market trends.
190
What may happen if a company doesn't adapt to market trends?
It is likely to lose its audience and become irrelevant.
191
What are some tools available to track industry trends?
Social media monitoring, market research reports.
192
What information can be obtained through social media monitoring?
Trends and insights on consumer preferences and desires.
193
Which tools can be used for social media monitoring?
TweetDeck, Google Trends, and Twitter trending topics.
194
What advantage do research firms provide for industry trend research?
Availability and quality of data, larger scale and statistical accuracy.
195
Which companies provide free insights on industry trends?
Euromonitor, eMarketer, Qualtrics, Nielsen, Crimson Hexagon, and PwC.
196
What is the advantage of requesting reports from research firms for your company?
Finding trends that are more granular and resonate more directly with your target audience.
197
What is the purpose of an email marketing campaign?
To drive efficient inbound traffic and conversions from subscribed audience.
198
What is web analytics?
The collection, measurement, analysis, and reporting of web data for understanding and optimizing web usage.
199
How does web analytics help digital marketers?
It helps understand website visitors, their demographics, devices, and success of digital marketing activities.
200
What is a digital strategy?
A set of practices and goals that guide long-term digital objectives and operate across all customer-utilized digital channels.
201
Why is digital strategy important for digital marketers?
It acts as a roadmap to efficiently execute actions, target audience, and deliver on business goals within budget and timeframe.
202
What role do project managers play in digital marketing?
They ensure campaigns meet brief, are delivered on time, deployed within budget, and maintain high-quality output.
203
What is a project?
Any initiative with a defined deliverable and delivery date that can benefit from project management.
204
What are the benefits of project management?
Fluid communication, status updates, resource planning, managing interdependencies, client assurance, and predictable deadlines.
205
Why is it important to defend your time?
To ensure you can use your time effectively and avoid others wasting it.
206
What should you consider before committing to completing a task?
Your own skills and knowledge, personal commitment, and the time required for planning, resourcing, completion, and review.
207
What factors should you consider when estimating the time needed to complete a task?
Other people on your team, their skills and knowledge, their work pace, and the wider work environment.
208
What are some guidelines for responding to requests?
Don't apologize for saying 'no', use a slow and calm voice when replying face-to-face, use as few words as possible in email replies, understand the request before responding, and explain yourself clearly and simply.
209
What language should you use when explaining yourself in response to a request?
Depersonalized language like 'The situation is...' rather than 'I think...'.
210
Can you change your mind and say 'no' even after saying 'yes'?
Yes, if your situation changes, you can change your response.
211
What should you do if you have limited time but can find time for non-work-related activities?
Re-prioritize and assess the importance of the task you need to complete.
212
What are the benefits of effective time management?
Feeling in control, reduced stress, and better productivity.
213
How do you typically feel when you believe you don't have enough time?
Stressed out or panicked.
214
What should you know to feel in control of your time?
What needs to be done and when.
215
What are some platforms that can be used for primary audience research?
SurveyMonkey, Qualtrics, Zoomerang, AYTM surveys
216
How can online interviews be used for primary research?
Collect qualitative data and interact with relevant customers
217
What is behavioral analytics?
The study of audience and customer actions to optimize business outcomes
218
What are some sources of consumer behavior data in behavioral analytics?
Google Search data, website heatmaps
219
What are some tools for conducting cultural research in digital marketing?
Social media conversations, research reports, scholars' research, dedicated platforms
220
How can social media conversations be used in cultural research?
Understand community interactions and brand involvement
221
What are some research firms that provide cultural research reports?
eMarketer, Nielsen, specialized firms
222
What can be learned from dedicated platforms in cultural research?
Values important to the cultural group, niche websites, influencers' accounts
223
What insights can be gained from competitive research?
Competitors' marketing strategy, target audience, target market
224
Why is understanding competitors' target audience important in competitive research?
Provides insights on own target audience and product problem-solving
225
What are some traditional channels that can be used in a 360 marketing campaign?
TV, radio, print
226
What is one advantage of an integrated 360 marketing campaign?
Covering the entire buying cycle
227
Why is it important for a 360 marketing campaign to be present across multiple touchpoints?
To resonate with potential customers as they go through their day
228
What are two benefits of using traditional media in a 360 campaign?
Scaling and reaching a large audience in a short time
229
What are two benefits of using digital media in a 360 campaign?
Relevance and attracting specific consumers
230
Why is implementing both traditional and digital marketing important in a 360 campaign?
To provide a complete brand experience to the audience
231
What is dual screening in the context of a 360 campaign?
Targeting an audience with traditional mass media while delivering targeted messages online
232
How can an integrated 360 campaign help measure results effectively?
By using digital strategies to analyze audience interactions and impact of traditional media
233
Why is it important to understand the competition's message?
Understanding the competition's message helps differentiate your brand and stand out in the buyer's journey.
234
How can social media be used for competitive research?
Social media provides insights into customer conversations, reviews, mentions, and comparisons with competitors.
235
What can be gained by analyzing competitor's assets?
Analyzing competitor's assets helps understand their business, positioning, and how they convert their audience.
236
What insights can be obtained through search analysis?
Search analysis reveals consumer problems, solutions, and helps identify keywords where competitors rank well.
237
How can content analysis tools assist in competitive research?
Content analysis tools help monitor competitor's content, track changes, traffic, bounce rate, and aid in understanding their media strategy.
238
What is industry trend research and analysis?
Industry trend research involves monitoring changes and advancements to develop a competitive strategy.
239
What is the purpose of the Initiate phase in the 3i Principle methodology?
To uncover data and apply findings to business goals.
240
Why is it important to integrate digital into all relevant aspects of business processes?
To help the digital transformation mindset of the organization.
241
What is the role of email and automation marketing in digital marketing?
To convert and retain customers by providing additional value to the brand and product.
242
How does paid search (PPC) channel help in digital marketing?
It brings high value traffic from an interested audience when they are ready to buy or take action.
243
What is the main objective of optimizing for organic search (SEO)?
To lead to discovery, awareness, interest, and conversion without paid effort.
244
Why is optimizing a website essential in digital marketing?
To create an environment where visitors can engage with brand content and easily take valuable actions.
245
How does display advertising contribute to digital marketing strategies?
By targeting audience interests and driving higher awareness, consideration, and traffic.
246
What is the significance of content marketing in digital marketing?
It increases brand personality, likability, and helps consumers learn more about the product.
247
What is one factor that marketers need to consider when planning their media budget?
Marketers need to consider the best ratio between traditional and digital media.
248
What is the difference between mass or individual media?
Mass media is consumed in a group situation while individual media is customized for the individual.
249
Which media formats appeal to a more passive audience?
Overall media strategy includes more engaging ad formats for a passive audience.
250
What is the difference between passive and active audiences in digital marketing?
Digital marketing leads to more active media engagement compared to traditional marketing.
251
What is the difference between one-to-one and one-to-many communication in marketing?
Traditional marketing delivers the same content to individuals, while digital marketing can personalize content to individuals.
252
What is the outbound strategy in marketing?
Outbound strategy includes showing ads to as many people as possible in the hope that it resonates with some of them.
253
What is the inbound strategy in marketing?
Inbound strategy involves attracting interested consumers to your content, brand, and offer.
254
What are the three principles of the Digital Marketing Institute's methodology?
The three principles are initiate, integrate, and iterate.
255
What is Step 5 in project planning?
Mapping out timelines and tasks.
256
What should be logged if a task needs approval?
Approvals should be logged to avoid delays.
257
What is the role of a project manager during the project?
To ensure everything is happening as planned and find solutions when deadlines are missed.
258
What should a project manager be prepared for?
To shift the plan and accommodate unexpected bumps in the road.
259
What is Step 7 in project planning?
Finishing the project and checking deliverables.
260
What should a project manager review at the end of the project?
The project's success, return on investment, and team satisfaction.
261
How can a project manager gather feedback for improvement?
By conducting a 'post-mortem' meeting with the project team.
262
What is the impact of effective time management on credibility?
It positively affects people's opinion about your credibility.
263
Why might people initially like someone who says 'yes' to everything?
They appreciate the 'can-do attitude' and willingness to assist.
264
What is the first stage of the buyer's journey?
Awareness
265
What is the focus of the Interest stage?
Gathering more information and experience to make a decision
266
Which stage represents the moment when the consumer knows about your brand?
Consideration
267
What does the Conversion stage represent?
The moment when the consumer is ready to buy your product or take action on your site
268
Why is the Retention stage important?
To ensure recurring revenue and create a group of active brand advocates
269
What is a 360 marketing strategy?
A marketing plan that engages consumers at all touchpoints, both online and offline
270
What is the goal of an integrated marketing strategy?
Engaging consumers at all touchpoints throughout their day
271
What are the necessary components of a project summary?
Steps, handoffs between team members, people involved, required resources, deliverables, and timeline.
272
How should the project summary document be presented?
A text document or a slide deck that is easy to read and accessible to everyone on the project.
273
What should be included when developing goals and objectives for a project?
Specific, measurable, actionable, relevant, and time-bound goals that align with company objectives.
274
What could happen if goals and objectives are not clearly defined for a project?
Lots of activity without a defined result for the business, being busy without making progress.
275
What should be considered when gathering input from the team?
Overall availability, requirements, time needed, deliverables, teams involved, and project goal.
276
What should be done before scheduling a team meeting?
Gather information on availability, requirements, and create loose timelines for team members.
277
What should be shared with the team in a project meeting?
Explanation of the project, creative brief, steps needed, time requirements, and rough timeline.
278
Why is it important to gather answers and feedback from the team in a meeting?
To have the necessary information to start mapping out the project and ensure its success.
279
What are the three different media channels?
Owned, paid, and earned.
280
What is owned media?
Media that you create and manage.
281
What is paid media?
Media or advertising that you have paid for to drive visibility or traffic.
282
What is earned media?
Free publicity generated by consumers, PR, influencers, and people who speak about and share content related to your brand or product.
283
How can owned, paid, and earned media work together in a digital marketing campaign?
By promoting your own content through paid media and leveraging earned media to influence your brand.
284
What are some key questions to ask when considering owned media?
What am I going to talk about? What do I want people to see? What type of message do I want to get across to my audience?
285
What are some benefits of owned media?
Cost efficiency, flexibility, longevity, and the power to develop a go-to platform for your audience.
286
What is the drawback of paid media?
You have to pay for it.
287
What is outbound paid media useful for?
Building awareness and generating familiarity through audience reach, ad repetition, and defined targeting.
288
What are some challenges to the efficacy of paid media?
The advent of ad blockers, for example.
289
What can lead to lost time?
Perfectionism and lack of planning.
290
How can tasks be completed faster?
By learning to speed-read.
291
What should be included in a realistic plan for the day?
Objectives, priorities, and goals.
292
How can small tasks be completed while traveling?
By regarding traveling as an opportunity to complete small tasks.
293
What can stress and fatigue do to time?
They can sap away time.
294
What should be done to achieve a work-life balance?
Take a vacation and ensure adequate rest.
295
How can potential problems at work be pre-empted?
By building time into schedules to cater for unforeseen events.
296
What can indecision do to time?
It can waste a lot of time.
297
What is recommended before sitting the certification exam?
Passing the practice exam.
298
What is the pass mark for the practice exam?
60%.
299
What is a crucial skill in managing projects?
Knowing how to manage time.
300
How can time management issues be addressed with team members?
By addressing the issue without attacking the person.
301
What is the Pomodoro method?
A time management system that uses 25-minute work chunks separated by 5-minute breaks.
302
What are some basic leadership skills for project managers?
Listening, decisiveness, honesty, confidence, and communication.
303
Why is subject matter expertise important for project managers?
To have a deep understanding of the project and gain respect from team members.
304
What are some practical competencies for project managers in marketing?
Allocating resources and managing constraints on time, budget, or people.
305
What are the three types of data for audience research?
Demographic, Psychographic, Behavioral
306
What type of data includes facts about the audience such as gender and age?
Demographic data
307
What type of data gives insights into the audience's beliefs and opinions?
Psychographic data
308
What type of data reveals how people use a product or navigate on a website?
Behavioral data
309
What does demographic data include?
Gender, age, income level, occupation, marital status, location, education, etc.
310
What does psychographic data include?
Activities, interests, opinions, attitudes, values, lifestyle, loyalty
311
What can behavioral data tell you about your customer?
Their online activities, website visits, social media use, and product usage
312
Why is audience research important for digital marketing strategy?
It provides context and information needed to effectively target the audience
