Dm Flashcards
Public service
Companies funded by public money and have a duty to provide content that benefits all citizens are known as _________________ __________________ companies
Independent
Warp Films, Vertigo Films, Rinse FM and Dolphin Music are all examples of ________________________ companies
Synergy
______________________ uses cross promotion and marketing of brands and products (Horizontal Integration). It also consists of different parts of an institution working together to maximise profit (Vertical Integration).
Digital
Pop up adverts, social media, viral marketing and youtube adverts are all examples of ______________________ advertising
BBC
A British company whose purpose is to inform, educate and entertain:
Vertical
The co-operation, collaboration and control of the entire value chain from production to marketing and distribution is also known as ______________________ integration
Horizontal
The cross-media promotion and cross-media production is made possible with ________________________ integration
Conglomerate
The type of company where it is easy to achieve synergy
Director of photography
The person is responsible for capturing the script on film or video and has the creative freedom to choose the camera type and film stock is also known as the Cinematographer or _______________________________________ (Dop)
Director
The person responsible for overseeing the shooting and assembly of a film is known as the ___________________
Producer
The person who manages the production of a film, coordinates the filmmaking process to ensure that everyone involved in the project is working on schedule and on budget is also known as ____________
Editor
The person responsible for the sequencing of shots and creating meaning from the rushes is known as a video _____________________ . They take each small clip and put them together into a continuous sequence.
Art director
The person responsible for the film’s settings: the buildings, landscapes and interiors that provide the physical context for the characters.
Storyboards
The production designer produces ___________________________ which translates the film script into visual form
Photographer
This may be a freelance role or they can be employed by the company to capture the images for a print publication
Illustrator
This may be a freelance role or they can be employed by the company to create original drawings, logos and designs for a print publication
Editor
In a print publication the ________________ decides on the final content of the publication. They will read all the articles written by their staff writers and news reporters, proof-read them and may suggest changes to original drafts
Mainstream
The target audience for broadcast programs such as the news may be described as a ______________________ audience
Niche
The target audience for specialist interest programs such as Tommorow’s World, Fire In The Booth, Angler Magazine and Grand Tour can also be described as a ____________________ audience
Public
The BBC is funded by ___________________ money as well as the TV License Fee.
Disney
Star Wars was produced and distributed by which Conglomerate?
Disney
The Avengers was produced and distributed by which Conglomerate?
Conglomerate
The BBC is an example of a publicly owned ____________________________
Joint venture
This Is England is an example of a _______________ _______________ between Warp Films and Film Four
Independent
Rinse FM is an example of an ______________________________ company
Time Warner
NME is a free print publication owned by which conglomerate?
Above-the-line-advertising
Where mass media is used to advertise brands and products to audiences.
Active audience theory
Media audiences do not receive information passively but are able to actively make sense of content within their own personal context.
Advertising Standards Authority (ASA)
Regulates advertising industry in the UK to make sure it is within the law.
Audience profile
The demographic of an audience for a given media product e.g. age, gender, disposable income, ethnicity etc.
BARB - Broadcaster’s Audience Research Board
Collates viewing figures for all major UK broadcasters such as BBC, ITV and SKY.
Below-the-line advertising
A more one-to-one form of advertising such as distribution of leaflets, stickers, promotions etc.
Black box
one device, such as a smartphone, that supplies us with all of our ICT needs.
Camera angle
The angle of the camera when recording e.g high angle shot
Camera movement
Any form of camera operation such as panning, zooming etc.
Conglomerate
One overall parent company owns a number of smaller companies (subsidiaries).
Connotation
The suggested, possible meanings of any denotation. E.g. Red rose =love, rugby. Labour Party etc.
Convention
The accepted way of doing things e.g. genre conventions in media products such as one-liners in comedy.
Cross-media
A conglomerate that produces more than one type of media e.g. Disney
Denotation
The literal meaning of a symbol e.g. a red rose is a red rose
Desensitisation
The idea that prolonged exposure to violent media products numbs the effect of them.
Diegetic sound
Sound that appears to come from the world of the narrative such as traffic noise, dialogue etc.
Distribution
Includes 2 elements. How a product reaches an audience e.g. TV, cinema etc. and secondly its marketing and promotion.
Genre
Category of a media product such as comedy, action, drama etc.
Genre theory
A critical tool to help us analyse media products
Horizontal integration
When a media company uses the assets of its subsidiaries to support the marketing of a major product or brand.
Imaginary entity
A term that suggests media producers have a specific audience in mind when they create a product.
Incidental music
Music that is added to create emotion for the audience. Only the audience would be aware of it not the characters.
Independent company
Free from control of a conglomerate. No subsidiaries. Usually specialise in one type of media. E.g. Warp or Sumo Digital.
Joint venture
When a media company works with another company on a project that is mutually beneficial (good for both of them)
Mainstream audience
An audience that consumes a product that appeals to a wide range of people.
Media Effects Debate
The debate about whether media products have a negative impact on audiences. Two main arguments: active and passive audience theory.
Media Regulation
The control of media content by the government and other bodies.
