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Digital Media > Dm > Flashcards

Dm Flashcards

1
Q

Public service

A

Companies funded by public money and have a duty to provide content that benefits all citizens are known as _________________ __________________ companies

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2
Q

Independent

A

Warp Films, Vertigo Films, Rinse FM and Dolphin Music are all examples of ________________________ companies

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3
Q

Synergy

A

______________________ uses cross promotion and marketing of brands and products (Horizontal Integration). It also consists of different parts of an institution working together to maximise profit (Vertical Integration).

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4
Q

Digital

A

Pop up adverts, social media, viral marketing and youtube adverts are all examples of ______________________ advertising

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5
Q

BBC

A

A British company whose purpose is to inform, educate and entertain:

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6
Q

Vertical

A

The co-operation, collaboration and control of the entire value chain from production to marketing and distribution is also known as ______________________ integration

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7
Q

Horizontal

A

The cross-media promotion and cross-media production is made possible with ________________________ integration

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8
Q

Conglomerate

A

The type of company where it is easy to achieve synergy

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9
Q

Director of photography

A

The person is responsible for capturing the script on film or video and has the creative freedom to choose the camera type and film stock is also known as the Cinematographer or _______________________________________ (Dop)

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10
Q

Director

A

The person responsible for overseeing the shooting and assembly of a film is known as the ___________________

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11
Q

Producer

A

The person who manages the production of a film, coordinates the filmmaking process to ensure that everyone involved in the project is working on schedule and on budget is also known as ____________

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12
Q

Editor

A

The person responsible for the sequencing of shots and creating meaning from the rushes is known as a video _____________________ . They take each small clip and put them together into a continuous sequence.

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13
Q

Art director

A

The person responsible for the film’s settings: the buildings, landscapes and interiors that provide the physical context for the characters.

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14
Q

Storyboards

A

The production designer produces ___________________________ which translates the film script into visual form

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15
Q

Photographer

A

This may be a freelance role or they can be employed by the company to capture the images for a print publication

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16
Q

Illustrator

A

This may be a freelance role or they can be employed by the company to create original drawings, logos and designs for a print publication

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17
Q

Editor

A

In a print publication the ________________ decides on the final content of the publication. They will read all the articles written by their staff writers and news reporters, proof-read them and may suggest changes to original drafts

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18
Q

Mainstream

A

The target audience for broadcast programs such as the news may be described as a ______________________ audience

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19
Q

Niche

A

The target audience for specialist interest programs such as Tommorow’s World, Fire In The Booth, Angler Magazine and Grand Tour can also be described as a ____________________ audience

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20
Q

Public

A

The BBC is funded by ___________________ money as well as the TV License Fee.

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21
Q

Disney

A

Star Wars was produced and distributed by which Conglomerate?

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22
Q

Disney

A

The Avengers was produced and distributed by which Conglomerate?

23
Q

Conglomerate

A

The BBC is an example of a publicly owned ____________________________

24
Q

Joint venture

A

This Is England is an example of a _______________ _______________ between Warp Films and Film Four

25
Q

Independent

A

Rinse FM is an example of an ______________________________ company

26
Q

Time Warner

A

NME is a free print publication owned by which conglomerate?

27
Q

Above-the-line-advertising

A

Where mass media is used to advertise brands and products to audiences.

28
Q

Active audience theory

A

Media audiences do not receive information passively but are able to actively make sense of content within their own personal context.

29
Q

Advertising Standards Authority (ASA)

A

Regulates advertising industry in the UK to make sure it is within the law.

30
Q

Audience profile

A

The demographic of an audience for a given media product e.g. age, gender, disposable income, ethnicity etc.

31
Q

BARB - Broadcaster’s Audience Research Board

A

Collates viewing figures for all major UK broadcasters such as BBC, ITV and SKY.

32
Q

Below-the-line advertising

A

A more one-to-one form of advertising such as distribution of leaflets, stickers, promotions etc.

33
Q

Black box

A

one device, such as a smartphone, that supplies us with all of our ICT needs.

34
Q

Camera angle

A

The angle of the camera when recording e.g high angle shot

35
Q

Camera movement

A

Any form of camera operation such as panning, zooming etc.

36
Q

Conglomerate

A

One overall parent company owns a number of smaller companies (subsidiaries).

37
Q

Connotation

A

The suggested, possible meanings of any denotation. E.g. Red rose =love, rugby. Labour Party etc.

38
Q

Convention

A

The accepted way of doing things e.g. genre conventions in media products such as one-liners in comedy.

39
Q

Cross-media

A

A conglomerate that produces more than one type of media e.g. Disney

40
Q

Denotation

A

The literal meaning of a symbol e.g. a red rose is a red rose

41
Q

Desensitisation

A

The idea that prolonged exposure to violent media products numbs the effect of them.

42
Q

Diegetic sound

A

Sound that appears to come from the world of the narrative such as traffic noise, dialogue etc.

43
Q

Distribution

A

Includes 2 elements. How a product reaches an audience e.g. TV, cinema etc. and secondly its marketing and promotion.

44
Q

Genre

A

Category of a media product such as comedy, action, drama etc.

45
Q

Genre theory

A

A critical tool to help us analyse media products

46
Q

Horizontal integration

A

When a media company uses the assets of its subsidiaries to support the marketing of a major product or brand.

47
Q

Imaginary entity

A

A term that suggests media producers have a specific audience in mind when they create a product.

48
Q

Incidental music

A

Music that is added to create emotion for the audience. Only the audience would be aware of it not the characters.

49
Q

Independent company

A

Free from control of a conglomerate. No subsidiaries. Usually specialise in one type of media. E.g. Warp or Sumo Digital.

50
Q

Joint venture

A

When a media company works with another company on a project that is mutually beneficial (good for both of them)

51
Q

Mainstream audience

A

An audience that consumes a product that appeals to a wide range of people.

52
Q

Media Effects Debate

A

The debate about whether media products have a negative impact on audiences. Two main arguments: active and passive audience theory.

53
Q

Media Regulation

A

The control of media content by the government and other bodies.

Digital Media (2 decks)

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