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dm Flashcards

vocab

1
Q

user affinity

A

how much a user engages with a particular type of content or account

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2
Q

time decay

A

the relevance of content decreases over time

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3
Q

content weight

A

content is weighted based on its percieved value

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4
Q

Agile content

A

focuses on being flexible and responsive to immediate needs or trends in content creation. (anura tshrts)

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5
Q

utility

A

represent the satisfaction or value derived from consuming goods, services, or making specific choices.

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6
Q

progression

A

Progression refers to the act of moving forward or advancing toward a goal, state, or condition.

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7
Q

reach

A

how many people saw your content

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8
Q

impression

A

how many times your content was displayed,

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9
Q

conversion rates

A

Percentage of visitors who take a desired action (e.g., purchase).

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10
Q

engagement

A

Interaction rate (likes, comments, shares)

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11
Q

Click-Through Rate (CTR)

A

Percentage of people who click on links in your content

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12
Q

distinct

A

clearly different or separate from something else, or easily recognizable due to clear characteristics.

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13
Q

traffic

A

Web Traffic: Refers to the flow of data or visitors to a website.
Social Media Traffic: The engagement or interaction on social media platforms.

can also refer to the illegal trade of goods or services, such as drugs, weapons, or human trafficking.

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14
Q

unique page views

A

Tracks distinct visitors to your page.

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15
Q

page views

A

Counts all visits.

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16
Q

traffic sources

A

Breaks down where visitors come from (e.g., social media, search engines).

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17
Q

bounce rate

A

Indicates content relevance based on how many leave after viewing one page.

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18
Q

referral traffic

A

Tracks effectiveness of backlinks and content syndication.

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19
Q

key word ranking

A

Measures how well your content ranks for targeted keywords

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20
Q

Pay-Per-Click (PPC)

A

A paid advertising model where advertisers pay each time a user clicks on their ad.

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21
Q

google algorithms

A

A set of rules and processes used by Google to rank and retrieve web pages based on user queries

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22
Q

optimizing

A

process of making something as effective, efficient, or functional as possible

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23
Q

search engine optimization

A

The process of optimizing a website to improve its ranking in search engine results organically.

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24
Q

breakdown

A

The word “breakdown” can mean a malfunction, collapse (physical or emotional), or detailed analysis depending on the situation.

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25
Q

fourfold

A

“Fourfold” means something has increased by a factor of four.
It can describe something that has four dimensions or aspects.
Example: The project offers a fourfold benefit to society. (Referring to four specific benefits.)

26
Q

credibility

A

the quality of being trusted, believable, or convincing. It indicates the extent to which something or someone is regarded as reliable or trustworth

27
Q

all in all

A

an idiomatic expression used to summarize or conclude by considering everything or making a general statement. It is similar to saying “overall”, “on the whole”, or “taking everything into account.

28
Q

backfire

A

to produce an unintended and undesirable result, often the opposite of what was intended. The term can be used literally or figuratively

29
Q

phasing out

A

gradually discontinuing or ending the use, production, or presence of something over a period of time.

30
Q

recall

A

In general usage:

To remember or retrieve information from memory. For example, “Can you recall the details of the meeting
Product recall refers to the action taken to remove a product from the market or correct an issue when a product is found to be defective or unsafe.

31
Q

automobiles

A

Automobiles refers to motor vehicles designed for the transportation of people or goods.

32
Q

accompained

A

The word “accompanied” means to go or be with someone or something, or to exist or occur alongside something else

33
Q

pledged

A

to commit or promise formally to do something, or to dedicate something for a particular purpose.

34
Q

viable

A

something that is capable of working successfully, being achieved, or being put into practice. It can refer to ideas, plans, projects, or organisms that are practical and feasible

35
Q

minimal VS minimum

A

Minimal:
Refers to something very small in amount, barely adequate, or insignificant.
Minimum:
Refers to the lowest possible amount or a defined threshold

36
Q

perceived

A

the interpretation or understanding that a person derives from a message, symbol, or situation based on their own perspective, experiences, beliefs, and context. It highlights that meaning is subjective and can vary from one individual to another, even when exposed to the same information or stimulus.

37
Q

precise

A

The term precise means exact, accurate, and detailed. When something is precise, it leaves no room for ambiguity or error. It often refers to clear, specific, and unambiguous communication, measurements, or descriptions.

38
Q

crises vs crisis

A

crises- plural

39
Q

triggers

A

Literal Meaning:
A trigger is a device or mechanism that activates something. For example, the part of a gun that you press to fire it is called a trigger.
Figurative Meaning (Cause):
It refers to an action, event, or situation that causes a reaction or initiates a process.

40
Q

dissenter

A

someone who dissents, disagrees with or opposes an official opinion, decision, or widely accepted belief.

41
Q

monetization

A

refers to the process of generating revenue or earning money from a product, service, asset, or activity.
It involves turning something that may not initially generate income into a source of profit.
Digital Context: In online platforms, monetization often refers to earning money from content such as videos, blogs, or apps.
Broader Use: It can also mean deriving financial value from physical or intangible assets.

42
Q

scam

A

a dishonest or fraudulent scheme designed to deceive people into giving away money, personal information, or valuables

43
Q

takes off

A

Literal Meanings:
To remove something
Example: He takes off his jacket when it gets too warm.
To leave or depart suddenly
Example: She took off as soon as the meeting ended.
Figurative Meanings:
To become successful or popular quickly
Example: The new app really took off after the latest update.
To begin flight (referring to airplanes or birds)
Example: The plane takes off at 3 p.m.

44
Q

last trump

A

It can also be used metaphorically to describe a final decisive event or signal, often marking a turning point or a dramatic conclusion.

Example (Figurative): “The CEO’s resignation was the company’s last trump in avoiding bankruptcy.”

45
Q

leverages

A

“Leverages” generally refers to using something to maximum advantag

45
Q

affiliates

A

individuals or organizations that are connected or associated with a larger organization, typically in a business context
General: It can simply mean any person or group formally associated with a particular organization or cause.

46
Q

referrals

A

Referrals generally refer to the act of directing someone to a person or service for assistance, advice, or business purposes. It can also refer to recommendations made by others to vouch for someone’s skills, services, or qualifications

47
Q

scalability

A

Scalability refers to the ability of a system, process, or organization to handle an increasing amount of work, growth, or demand efficiently.

48
Q

procurement

A

the process of acquiring goods, services, or works from an external source. It involves identifying needs, selecting suppliers, negotiating contracts, and managing the acquisition to ensure it meets organizational goals.

49
Q

exploiting

A

The word “exploiting” generally means taking advantage of something or someone, often in an unfair or unethical manner

50
Q

spam

A

Email Spam: Unsolicited or unwanted emails, typically sent in bulk for advertising or malicious purposes. These emails are often irrelevant and sent to a large number of recipients.

Online Spam: Unwanted or irrelevant messages, posts, or comments posted in large numbers on social media platforms, forums, or websites, usually for promotional purposes.

Food Spam: A canned meat product made from pork, famously known for its long shelf life and distinctive packaging. It became widely known in the 20th century.

Spam in Messaging: In messaging platforms or chats, spam refers to repeated or irrelevant messages sent to disrupt conversations or promote something.

51
Q

backlash

A

generally, it refers to a strong negative reaction or opposition to something. Here are a few contexts where it can be used:

Social or Political Context:
A widespread negative reaction by the public to a decision, event, or action.
Example: The new policy faced significant backlash from the public.

Mechanical Context:
The slight backward movement or slack in a mechanical system when a force is applied in the opposite direction.
Example: The gears in the machine have some backlash, which needs to be adjusted.

Emotional or Personal Context:
A sudden and strong reaction against someone due to their actions or opinions.
Example: The celebrity faced backlash for their controversial statement.

52
Q

boycott

A

The word boycott means to refuse to buy, use, or participate in something as a way of protesting against it. People often organize boycotts to express disapproval or to push for change in behavior, policies, or practices of an organization, business, or individual.

53
Q

scrutiny

A

the careful and detailed examination or inspection of something. It involves closely analyzing or investigating something to ensure accuracy, correctness, or thoroughness.

54
Q

FAQ

A

Frequently Asked Questions

55
Q

surge

A

In general use: It means a sudden powerful forward or upward movement. For example, “There was a surge of excitement in the crowd.”

In electricity: It refers to a sudden increase in voltage, typically over a short period of time. For example, “A power surge damaged the electrical appliances.”

In water or fluids: It describes a strong wave or rush of water, like the tide surging onto the shore.

In terms of growth or increase: It can describe a sudden increase in something, such as prices or demand. For example, “There was a surge in sales during the holiday season.

56
Q

PR

A

public relations

57
Q

segregating

A

set apart from the rest or from each other; isolate or divide.

58
Q

proxies

A

a person or entity authorized to act on behalf of another

59
Q
A

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